Jabra, an engineering communications and sound solutions company, has formed a new partnership, appointing Atlas Gentech as an official New Zealand distribution partner for its contact centre and enterprise audio products.

Atlas Gentech has more than 20 years of experience and expertise in providing unified communication (UC) solutions, and this capability is further extended with the addition of Jabra's high-quality, professional headsets and sound solutions.

“Our distribution partnerships are a key contributor to the ongoing growth and success of our business,” Jabra ANZ managing director David Piggott says.

“Atlas Gentech's achievements in providing UC deployment value to its customers fit perfectly with our distribution strategy and allow us to support businesses even more effectively in New Zealand.

“The call centre and UC space is rapidly transforming, and New Zealand businesses are looking for technologies that will drive greater productivity, efficiency and customer satisfaction. Our experience in creating high-quality consumer headphones, professional headsets and hearing aids all under the one roof means that we are extremely well-positioned to help businesses navigate the changing nature of audio communications.

“We welcome Atlas Gentech as one of our valued distribution partners and look forward to working together to deliver innovative headset solutions.

The partnership between Jabra and Atlas Gentech underpins a strategic decision by Jabra to broaden and strengthen its national distribution platform in the New Zealand market.

“Jabra is an incredibly innovative company and a well-established, respected brand,” says Atlas Gentech north general manager Chris Fair.

“This aligns perfectly with Atlas Gentech's experience and expertise in the headset market with a real focus on delivering the right solutions to the end user. We are confident this partnership is going to produce some exciting results and extraordinary outcomes for our customers.”