Story image

AVI Networks makes play for A/NZ channel

03 Dec 2018

Multi-cloud application services provider Avi Networks has launched operations in Australia and New Zealand, to be headed by new regional vice president George Tsoukas.

Avi Networks describes itself as a deliverer of multi-cloud application services, including load balancing, intelligent automation and elasticity across cloud.

“We are also close to announcing a high-profile distributor to cover Australia and New Zealand, which is critically important as we have a 100 percent channel strategy,” Tsoukas says.

Avi Networks’ flagship product is the Avi Vantage Platform. The platform separates the control or management plane from the data plane delivering central management of a distributed pool of software load balancers. Avi delivers the Avi Controller in either the customer-managed option or as a cloud-managed service in Avi’s Software-as-a-Service (SaaS) model.

The company adds its approach aims to deliver the path to productivity for provisioning load balancers, monitoring application performance in real time, and rapidly resolving application issues. 

Avi’s central control plane features a point-and-click interface to configure centralised policies with the Avi Service Engines (distributed load balancers) deployed close to the enterprise applications.

Tsoukas adds that the SaaS delivery model and architecture offer a number of benefits, including faster time-to-value, operational simplicity and deployment flexibility, as well as high performance and lower total cost of ownership compared to traditional solutions.

“Initially we will be targeting customers of the more established appliance-based load-balancing vendors such as F5 and Citrix, who are coming up for renewal. Our software-only technology offers automation, analytics and multi-cloud capabilities that these cannot,” comments Tsoukas.

Tsoukas, who was previously sales director and Melbourne branch manager at AppDynamics, brings two decades of IT and communications experience to his new rol.e He has also worked in senior management positions for companies including VMware, F5 Networks, and Blue Cat Networks.

Earlier this year Avi Networks raised US$60 million in Series D funding, bringing the company’s total funding to US$115 million.

One of the company’s major investors was Cisco, which is an Avi Vantage Platform reseller in markets around the globe.

“Modern applications are driving a new urgency with which enterprises are automating their networks and application delivery systems,” commented Avi Networks CEO Amit Pandey at the time. 

“Cisco software and infrastructure are a cornerstone in this transformation. I am thrilled about this strategic investment from Cisco and our continued joint efforts to deliver the elasticity, intelligence, and multi-cloud capabilities that enterprises need.”

Avi Networks delivers application services including load balancing, web application firewall (WAF), global server load balancing (GSLB), and service mesh for containers across a multi-cloud environment. 

The solution overcomes the limitations of appliance-based ADCs, which are not designed for highly-automated environments, modern applications, and the public cloud.

Ingram Micro adds to IoT portfolio with Roambee
Roambee specialises in supply chain, logistics and asset management solutions, adding another layer for the distie’s IoT solutions.
Data center colocation market to hit $90b in next five years
As data center services grow in popularity across enterprises large and small, the colocation market is seeing the benefits in market size.
Acer’s new programme and portal for partners
A simple and manageable programme designed to incentivise, recognise and reward commercial partner achievements.
Interview: Culture and cloud - the battle for cybersecurity
ESET CTO Juraj Malcho talks about the importance of culture in a cybersecurity strategy and the challenges and benefits of a world in the cloud.
Galaxy S10: Apple notch, meet the Samsung ‘punchhole’
With three unique devices, the Galaxy S10 range is engineered to meet the needs of today’s smartphone market.
In ongoing cloud war, Google to acquire data migration specialist
Google is currently behind AWS and Microsoft in the cloud battle, and it would seem this play is an attempt to claw some ground back.
Dumped: Lenovo DCG gives Ingram Micro the cold shoulder
Lenovo Data Centre Group (Lenovo DCG) has left Ingram Micro out in the cold, after dumping them in favour of an exclusive distribution agreement with Dicker Data.
Ping Identity Platform updated with new CX and IT automation
The new versions improve the user and administrative experience, while also aiming to meet enterprise needs to operate quickly and purposefully.