Story image

AWS announces two new Marketplace features

29 Nov 2018

Amongst a slew of announcements at AWS re:Invent this week, one that has caught the attention of channel partners, technology partners and enterprises alike is the evolution of AWS Marketplace.

In just six years, the AWS Marketplace has attracted more than 200,000 active AWS customers who are using software in every category from security to log analysis.

Now customers and marketplace sellers have the ability to use a private marketplace, as well as a dedicated marketplace for containers.

Private Marketplace 

AWS’ Shaun Ray notes in a blog that those 200,000 customers use more than 650 million hours a month of Amazon EC2 for products in AWS Marketplace, which now offers 35 categories and 4500 software listings from 1400 independent vendors.

Ray says that customers have enjoyed the flexibility and options that the Marketplace provides, which is why AWS has launched a new Private Marketplace within Marketplace itself.

Ray explains: “Private Marketplace is a new feature that enables you to create a custom digital catalogue of pre-approved products from AWS Marketplace. As an administrator, you can select products that meet your procurement policies and make them available for your users.”

“You can also further customise Private Marketplace with company branding, such as logo, messaging, and colour scheme. All controls for Private Marketplace apply across your entire AWS Organizations entity, and you can define fine-grained controls using Identity and Access Management for roles such as: administrator, subscription manager and end user.”

Once Private Marketplace is enabled, users will automatically be redirected to it when they sign in to AWS Marketplace, allowing for a more curated and governed product list and experience.

“Users in a Private Marketplace can launch products knowing that all products in their Private Marketplace comply with their company’s procurement policies. When users search for products in Private Marketplace, they can see which products are labelled as 'Approved for Procurement' and quickly filter between their company’s catalogue and the full catalogue of software products in AWS Marketplace,” Ray says.

Private Marketplace from AWS Marketplace is available in all commercial regions today.

AWS Marketplace for Containers

Now customers can find more than 180 curated and trusted containers in AWS Marketplace and the Amazon Elastic Container Services (ECS) console.

 Offerings include containers for high performance computing, security, and developer tools.So far vendors include qua Security, Blockchain Technology Partners, CA Technologies, CloudBees, Fortinet, Kasten, NVIDIA, Qlik, Software AG, Splunk, Trend Micro and more. New sellers and products are added regularly.  

“Once you find the container products you need, you can quickly deploy them on services such as Amazon ECS, Amazon Elastic Container Services for Kubernetes (Amazon EKS), and AWS Fargate by using deployment templates such as task definitions, Helm charts, and AWS CloudFormation templates provided by the software seller,” says AWS. 

“Products are offered with a variety of purchasing options, including free, bring-your-own-license, fixed monthly fees, and pay-as-you-go.”

Why accelerating the uptake of tech in the NZ economy is crucial
“Historically, New Zealand has been more of a tech taker than a tech leader."
Veeam reports double-digit Q1 growth
We are now focussed on an aggressive strategy to help businesses transition to cloud with Backup and Cloud Data Management solutions.
The world loves smart speakers - and China leads the way
People across the world love their smart speakers – and we have AI assistants like Amazon Alexa to thank for the revolution.
Hands-on review: The Fitbit Versa Lite
At first glance, the Versa and the Versa Lite look exactly the same. For someone who is not a Versa user, the two can be easily mistaken.
Farmers looking for data to help change bad habits
It is no secret that agriculture is a massive cause of environmental issues in NZ. Farmers say they are willing to change, if they get the right data.
Tech Data to distribute Nutanix backup solution in A/NZ
Tech Data will distribute HYCU Data Protection for Nutanix backup and recovery software to their network of partners across Australia and New Zealand.
Veeam releases v3 of its MS Office backup solution
One of Veeam’s most popular solutions, Backup for Office 365, has been upgraded again with greater speed, security and analytics.
What to expect from the Surface Hub 2S
Microsoft has released details about the next iteration of the Surface Hub featuring mobility, reduced weight and a 85in version in the works.