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Brother releases ink-free colour label printer

01 Jul 2019
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Brother has launched a full-colour label printer that uses ZINK Zero Ink technology, meaning no ink cartridge is needed. 

It produces full-colour labels that are completely customisable in size, length and design, on high gloss, photo quality paper.

The device is designed for use in the office, hospitality,  food manufacturing, facilities management, education sectors and more. 

It is operated via a mobile app with a series of pre-loaded designs and templates.

“When we come to market with a new product, we aim to develop a device that can enhance the user experience,” says Brother Internation Australia SMB marketing manager Stefanie Dixon.

“With the VC-500W, our main objective was to develop a device that would allow brands to take personalisation into their own hands. We needed something that was versatile, and that gave users the capacity to create something entirely unique to their needs, all while maintaining high quality.”

The device can connect to your PC or mobile devices through USB or Wi-Fi, to create labels through Brother’s P-touch Editor software, or their free Brother Color Label Editor mobile app. 

“Design doesn’t need to be difficult,” says Brother International Australia retail sales general manager Paul Saussey.

“When we created the Color Label Editor app, ease-of-use was the main priority. We understood that users may not have the time or resources to spend on designing something from scratch, so we inputted templates that allow users to quickly edit fonts, colours, and add images from their phone. The app does all the design work, and the machine delivers professional results with a glossy finish,” 

The printer uses continuous length rolls that come in a choice of 5 widths (9, 12, 19, 25 and 50mm) meaning that users have the flexibility to cut labels up to 430mm long. 

The labels can be completely customised by selecting the size, colour, direction and font of the text, adding frames or coloured backgrounds, and can include a photograph from the devices’ camera roll or Instagram. 

Labels are cut with a single finger swipe across the touchpad, and users are notified of the remaining length on their cassette after each use.

“The option to include text, photographs, logos and frames using a full spectrum of colours on varying roll widths provides customers with a plethora of options for personalisation,” adds Dixon.

The device creates professional images which can be used for visitor badges, hospitality, events, filing systems and much more, increasing the productivity of the user, and allowing them to bring their bespoke label idea into fruition.”