Citrix has appointed Belinda Ross as Channel Sales manager for the ANZ region, joining the company with ten years' work experience in Hewlett Packard’s channel operations.

Based in Melbourne, Ross is responsible for expanding Citrix’s channel engagement to ensure the company’s complete suite of products is adopted and the full business benefits realised.

“At Citrix we’re committed to delivering a channel program fuelling rich engagement by better recognizing partner needs and growth potential," says Peter Brockhoff, Area vice president, Citrix ANZ.

"Ross’ deep experience looking at emerging new markets and building channel communities around these will be central as we expand the conversations we’re having with partners regarding desktop virtualization, mobility, cloud, collaboration and data sharing solutions.

The appointment is effective immediately.