IT firm Laser has appointed ex-Ingram Micro development manager Tyler Smith as its new country manager for New Zealand.

Under the new role Tyler will be responsible for managing and overseeing all aspects of the business in New Zealand.

Reporting in to Dina Murphy, Sales General Manager of Laser, Tyler will plan and direct the firm’s New Zealand’s strategy with the goal to expand growth in the region.

Chris Lau, Managing Director of Laser, said, "Tyler’s background in IT coupled with his retail and channel experience sets the stage to strengthen and support the business in New Zealand. We anticipate a successful 2011 and I am confident that Tyler will be a significant contributor to Laser’s overall growth strategy.”

Before taking up the reigns of Laser, Tyler held positions at Synnex New Zealand, Softprint Interactive and was most recently market development manager at Ingram Micro.

In August 2010 Laser announced the appointment of Debbie Maher as new Country Manager for New Zealand.