Acronis has launched a new channel partner programme, which the disaster recovery and data protection company says is designed to help partners capitalise on new revenue opportunities.

Rose Old, Acronis ANZ channel business manager, says the multi-tier, progression-based programme introduces a new channel incentives structure that rewards demand generation and high value selling.

“It also provides access to a wide range of sales and readiness resources to help partners strengthen their competencies, target the right customers, deliver the best value proposition and differentiate their business for maximum customer adoption and profitability,” she adds.

Through the programme, Acronis partners can sell the entire suite of new generation data protection solutions to meet their customers' needs.

An Acronis Partner mobile app has also been developed to provide an additional means of communication between Acronis and its partner community.

The app enables resellers to ‘solve customer problems efficiently and in a timely manner', Acronis says.

“They can learn about Acronis events and programmes, request a quote and stay updated on the latest news and most current promotions, product packaging and pricing.

Old says the new partner programme has been rebuilt following 12 months speaking with partners and distributors to see what was missing from the programme and what partners wanted included.

“This new programme is built to boost the reseller's profitability and in turn help businesses evolve and transition to the cloud.

Partners will be deemed Authorised, Gold or Platinum, based on sales performance, certification commitment and marketing collaboration.

The Partner app is available for iOS and Android devices from the App Store and Google Play and is free for partners registered on the Acronis Partner Portal. A web-based version is available for users of other mobile devices.