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Observatory Crest wins two new brands

10 Jul 2013

Observatory Crest has revealed two new partnerships, designed to further strengthen the company's core security and performance offering across the region.

The vendor has been picked up by FireEye and Pure Storage, yet insists nothing will change in terms of performance.

"As always, you can expect the same levels of service, support and training, as well as an on-going commitment to the maintenance of these products," OC said.

Revealing terms of the Pure Storage deal, OC says it will distribute all of its flash based enterprise solutions locally.

The California-based storage vendor's technology and strategy director, Michael Cornwell, says the move was a result of the company being in the process of internationalising.

“When we look at the Australian market, it is very different from any other market that we are looking to enter in the world,” he sys

“From a technology standpoint, it has the highest amount of virtualisation, which is key for future datacentre design and application delivery.”

Cornwell sees the progressiveness of IT organisations in Australia as an opportunity, both in enterprise and service management spaces.

The vendor spent several months talking to a number of distributors in the market before settling on OC.

“We were looking for the value added distributor model, and Australia understands this model better than other market,” Cornwell says

“We were focused on finding the right value added distributor that could be a partner as we enter the market instead of taking the regular transactional route.”

As for why OC was the right choice for Pure Storage, Cornwell says it was because of the distributor’s “strong track record” of bringing new technologies to market.

“They also work from a partner point of view to expand the footprint of US company technology into the Australian market,” he says.

OC has worked with F5 Networks and Palo Alto Networks, with the latter identified by Cornwell as having “a similar model that Pure Storage aspires to” in this market.

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