Distribution Central has added Pure Storage to its portfolio, picking up distribution rights for Australia and New Zealand.

Pure Storage specialises in flash storage systems.

Scott Frew, Distribution Central executive chairman, says Pure Storage's technology has made flash more accessible.

“Flash technology has traditionally been an enterprise-only solution, but Pure Storage's unique technology has made flash technology accessible for a broader range of end-users without impacting performance,” Frew says.

He says the vendor offers ‘an excellent opportunity for partners to deliver an advanced, yet affordable, flash solution' for customers.

He says Distribution Central will take the Pure Storage product range to market with a complete suite of reseller support services, including pre-sales technical support, post-sales field support, configuration, renewal and asset management, training and education programmes and channel marketing programmes.

The distributor expanded its storage and data center portfolio late last year to include contemporary data center solutions including data center consolidation, software defined networking, cloud, big data analytics and virtualisation.

Among thye vendors added in its storage and data center portfolio since late last year are SimpliVity, Fusion-io, Evault and Arista Networks.

“Pure Storage expands the portfolio further with its technology-leading flash storage solutions.

Pure Storage opened its doors in ANZ in late 2013.