Customer experience vendor Qualtrics has announced the appointment of Brigid Archibald as the company's new Australia and New Zealand country manager.

Brigid will work closely with the company's customers and partners to help them deliver the superior customer and employee experiences needed to succeed in today's experience economy.

Drawing upon vast experience from senior leadership roles at Salesforce and American Express, she will guide Qualtrics through its next exciting phase of growth in these countries.

“Qualtrics is relentlessly focused on giving businesses in Australia and New Zealand the support and services they need to improve the experience they deliver across the four pillars of business - customer, employee, brand, and product,” says Qualtrics APJ managing director Bill McMurray.

“Over the last 12 months we have made significant investments and progress in expanding our capabilities, expertise, and leadership of the experience management category, and Brigid's appointment is another example of this.

“I am delighted that Brigid has chosen to join Qualtrics as she is a proven world-class business leader. Her wealth of experience in working with fast-growth companies and established enterprises is a huge asset for our customers and Qualtrics. This appointment of Brigid strengthens Qualtrics' position as the leader in experience management, and provides an exciting platform for us and our customers to build upon as we accelerate our growth in 2020.

The appointment of a new ANZ country manager complements a number of other senior appointments and partnerships made by Qualtrics in APJ in 2019.

In the last 12 months, the company has more than doubled the size of its APJ workforce and signed agreements with major partners including EY and LDCC.

The company helps more than 1,200 businesses across APJ breakthrough with experience, including Qantas, Telstra, Chobani, and Finder in Australia.

“Choosing to compete on experience is crucial to lasting and meaningful success in today's economies,” says Archibald.

“Huge opportunities await in this new era of business, and I'm excited to help our customers capitalise on them, and strengthen Qualtrics' position at the forefront of the experience management category.

Archibald is moving to Qualtrics with plenty of experience after three years as a sales executive at Salesforce, and a long and successful career at American Express.

Qualtrics serves more than 11,000 organisations in over 100 countries. The company has 25 offices globally with more than 3,000 employees worldwide and plans to grow to more than 8,000 employees by 2023.