Sony have introduced their new flagship Android smartphone, Xperia Z, set for a New Zealand launch in March.

The mobile communications giant says the device comes with a 5” Full HD 1080p reality display, Snapdragon S4 Pro quad-core processor, 13 megapixel fast-capture camera and 4G LTE, meeting "all the specifications expected from a premium smartphone."

“With Xperia Z, we are bringing over half a century of innovation in TV, imaging, music, film and gaming to create a superphone experience that truly stands out,” says Kuni Suzuki, president and CEO, Sony.

“With great specifications, Sony’s media applications, One-touch functions and outstanding battery life, Xperia Z is well positioned for leadership in the smartphone market.

"By putting smartphones at the heart of our strategy, Sony is enabling people to create, enjoy and share content and experiences like never before.”

Xperia Z will launch on Android 4.1 (Jelly Bean) and will be upgraded to 4.2 shortly after the launch for the latest Android user experience according to Suzuki.

Key features for Xperia Z:

* 5” 1080 x 1920p full HD Reality Display with Mobile BRAVIA® Engine 2

*13MP Fast Capture camera with Exmor RS for mobile, HDR video, Superior Auto and Noise Reduction

* Dust and water resistant (IP55 & IP57) with a durable glass display

* 1.5 GHz asynchronous quad-core Snapdragon S4 processor with 2GB RAM

* Battery STAMINA mode improves standby time by at least 4 times

Sony has yet to confirm exact pricing and availability of the smartphone, for more information, click here