Story image

Targus targets NZ market with revamped products

13 Aug 18

Technology accessories manufacturer Targus New Zealand is revamping its brand with a new, redesigned product line-up in order to increased market share in New Zealand.

In a release, the company says that th aiming to benefit its channel and retail partners across New Zealand with their new look.

In order to support this brand overhaul, go-to-market strategies include the unveiling of Targus NZ’s first ever out of home media campaign to promote consumer and end-user awareness.

Rolling out across Auckland and Wellington from early August, this highly-focused outdoor campaign will target bus shelters on main roads and within high foot traffic areas.

This renewed brand focus is part of a larger Trans-Tasman advertising campaign that also encompasses Sydney and Melbourne.  

Targus A/NZ general manager Claire French says Targus is already shifting perceptions in the market and has been ramping up marketing and brand activity across the board - including retail, digital, social and public relations.

“Targus is a brand known and respected for reliability and quality but we also have strong innovation and style credentials, which we are looking to celebrate and showcase.”

New Zealand country manager Tony Gibbs says he be working closely with customers to ensure they understand the new brand proposition and have the right support in place to take advantage of the opportunities available to channel partners.

“We are a mobile technology global leader and have an amazing local product pipeline,” Gibbs says.

“To demonstrate this and aggressively take on the competition, we have been quietly stepping up our channel and marketing efforts within New Zealand to really connect with our customers and show how we are delivering best in market solutions.”

CERT NZ highlights rise of unauthorised access incidents
“In one case, the attacker gained access and tracked the business’s emails for at least six months. They gathered extensive knowledge of the business’s billing cycles."
Report finds GCSB in compliance with NZ rights
The Inspector-General has given the GCSB its compliance tick of approval for the fourth year in a row.
Cisco dominates record-high Ethernet switch & router markets
While the market is flourishing, it’s tough-going as Cisco has increased its majority share of the pie.
Preparing for e-invoicing requirements
The New Zealand and Australian governments are working on a joint approach to create trans-Tasman standards to e-invoicing that’ll make it easier for businesses in both countries work with each other and across the globe
SAP provides partners with free access to their cloud platform
“Now that over 3,700 SAP partners have joined our cloud strategy, the free resources will help them accelerate application development."
Company-X celebrates ranking on Deloitte's Fast 500 Asia Pacific
Hamilton-based software firm Company-X has landed a spot on Deloitte Technology’s Fast 500 Asia Pacific 2018 ranking - for the second year in a row.
Gartner names Proofpoint Leader in enterprise information archiving
The report provides a detailed overview of the enterprise information archiving market and evaluates vendors based on completeness of vision and ability to execute.
WatchGuard appoints new channel distributors in A/NZ
The appointments will enable WatchGuard to expand its regional channel reseller footprint.