The Ultimate Guide to Customer Experience
2024 edition
Overview
Also known as CX.
In days gone by, the IT department, computer and other device manufacturers, and software developers, gave little to no thought about the intended users of their products. Ushered in by companies like Apple, that’s all changed: today, Customer Experience (CX) is the field of endeavour concerned with how people receive and interact with products, services and organisations themselves (the term is also used frequently in a Contact Centre context). CX encompasses emotions, opinions and perceptions of products and services, and CX practitioners seek to positively influence how customers receive and interact with the organisation, it’s services and products.
Analyst reports
RIA on CX & Cloud Services
Reltio introduces AI-powered Customer 360 Data Product
Last month
Forrester Research on CX & Cloud Services
Ardonagh Advisory integrates Mendix to speed up digital...
Tue, 19th Mar 2024
IoT Analytics on CX & Cloud Services
Denodo esteemed as Leader in Enterprise Data Fabric by ...
Tue, 12th Mar 2024
Gartner Peer Insights on CX & Cloud Security
Sysdig lauded as Strong Performer in Gartner's CSPM Too...
Mon, 11th Mar 2024
IDC on CX & ML
Amperity unveils AI capabilities Explore & Assist to en...
Thu, 7th Mar 2024
Expert columns
By Paco Albie of Digital Immersion
Debunking the “Three Year Lie”: A new approach to retai...
Yesterday
By Staff Writer of Amperity
Let’s dive in! Amperity’s CTO on Gen AI as catalyst for...
2 days ago
By Abdul Rehman Zafar of Ververica
Harnessing Ververica Cloud for e-commerce success
3 days ago
By Iman Ghodosi of Backbase
How blending ICT environments can elevate or impede you...
5 days ago
By Staff Writer of Projectworks
Navigating the future of the consulting industry
Last week
More expert columns
By Joyce Gordon of Amperity
Unleash the potential of AI and elevate customer-centri...
Last week
By Kelvin Chaffer of Lifecycle Software
The rise of the brand centric approach in the MVNO mark...
Last week
By Jonathan Reeve of Eagle Eye
Artificial Intelligence and the Retail Personalisation ...
Last month
By Staff Writer of Safeguard Global
Accelerate global growth with an agile HR strategy
Last month
By Joyce Gordon of Amperity
Unpacking AI-powered marketing with good versus poor qu...
Last month
By Robert Woolfrey of Twilio
How voice recognition technology can transform customer...
Wed, 27th Mar 2024
Recent news
About Software-as-a-Service
Tesco teams up with Eagle Eye for personalised Clubcard...
Yesterday
About Cloud Services
Qualtrics expands AI offerings in global partnership so...
Yesterday
About Customer service
Roq underscores importance of tech maintenance to preve...
Yesterday
About Smartphones
Qvantel to provide 5G platform to Perfectum in Uzbekist...
Yesterday
About NPS
Qualtrics and Bain & Company boost partnership to enhan...
Yesterday
More expert columns
By Robert Woolfrey of Twilio
How voice recognition technology can transform customer...
Wed, 27th Mar 2024
By Christina Kosmowski of LogicMonitor
What does ‘AI-first’ actually mean to business success?
Thu, 21st Mar 2024
By Martyn Riddle of Verint
Three reasons contact centres are embracing Open CcaaS
Thu, 21st Mar 2024
By Nicola Stewart of Projectworks
25 ways to build and retain trust with your clients
Wed, 20th Mar 2024
By Brooke Eddie of LoanOptions.ai
IWD 2024: To facilitate advancement in equality, we mus...
Fri, 8th Mar 2024
By Kam Kaila of IT By Design
IWD 2024: Who defines you as a woman
Thu, 7th Mar 2024
Even more expert columns
By Kam Kaila of IT By Design
IWD 2024: Who defines you as a woman
Thu, 7th Mar 2024
By Natalie Barrett of Dynatrace
IWD 2024: Why inclusion needs to be more than just a no...
Thu, 7th Mar 2024
By Ange Nash of AA Insurance
Looking ahead and breaking the glass ceiling through se...
Thu, 7th Mar 2024
By Fahmi Mohammed of Brave Bison
Artificial Intelligence: The key to Customer Lifetime V...
Fri, 1st Mar 2024
By Vipul Aggarwal of BetterCommerce
The strategic imperative of integrating offline and onl...
Thu, 29th Feb 2024
By Aparna Gray of Twilio
Redefining profit strategies in Australia: The impact o...
Tue, 27th Feb 2024
By Nicola Stewart of Projectworks
Five metrics every successful professional services fir...
Wed, 21st Feb 2024
By Liam Merrick of ECI Software Solutions
How manufacturers can use real-time data to shape bette...
Tue, 20th Feb 2024
By Robert Woolfrey of Twilio
How Australian businesses can transform customer intera...
Tue, 20th Feb 2024
By Jonathan Reeve of Eagle Eye
How Innovative Loyalty Programs Boost Customer Retentio...
Mon, 19th Feb 2024
More news
About Customer service
HubSpot launches transformative Commerce, Content & Ser...
Yesterday
About Marketing Technologies
Qualtrics introduces AI capabilities to enhance CX and ...
2 days ago
About Privacy
Over half of enterprises investing in Generative AI
2 days ago
About Marketing Technologies
Qualtrics unveils AI tools to boost large-scale custome...
2 days ago
About Identity Theft
Effortless digital experiences key to Singaporean custo...
3 days ago
Even more news
About Software engineering
Telstra & Cognizant form AI-focused strategic partnersh...
4 days ago
About Marketing Technologies
AI forces major operational changes in Australian busin...
5 days ago
About Marketing Technologies
UK consumers prioritising price over brand loyalty
Last week
About Cloud Services
FPT & NVIDIA partner to develop AI & Cloud services hub
Last week
About Marketing Technologies
NZ retailers urged to prioritise CX over tech advances
Last week
Job moves
Move at Google
Dennis Woodside takes over as Freshworks CEO from found...
Yesterday
Move at Sitecore
Sitecore appoints Dave O'Flanagan as CEO with AI-first ...
Last week
Move at Kore.ai
Kore.ai appoints Paul Rilstone as VP for Australia & Ne...
Last week
Move at Microsoft
Qualtrics appoints Gurdeep Singh Pall as AI Strategy Pr...
Last month
Move at SAP
AlphaSense doubles ARR to $200m & appoints new CMO
Last month
Other guides
You can read other related guides from Marketing Technologies, Customer Relationship Management, Contact Centre, Business Intelligence, and Big Data.
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