ChannelLife NZ - CompTIA identifies 12 industry trends to watch in 2018

CompTIA identifies 12 industry trends to watch in 2018

Strong customer demand for business-changing technologies, coupled with the emergence of new disruptive software and services, has raised information technology (IT) industry executives’ confidence about 2018 business prospects, according to a new report released today by CompTIA.

CompTIA’s “IT Industry Outlook 2018” projects growth of 5% across the global tech sector this year.

Consistent with the higher year-over-year growth projection, CompTIA’s “IT Industry Business Confidence Index” sits near its all-time high. 

The data indicates the positive sentiment is generally broad-based, with executives from the largest tech bellwethers to the smallest managed service providers expecting favourable business conditions to continue.

CompTIA’s SVP for research and market intelligence Tim Herbert says, “Beyond strong economic fundamentals, the growth story revolves around the spending associated with companies entering new phases of digital transformation.

“CEOs and boardrooms across every industry sector in the economy are waking up to the fact that inaction or even incrementalism may be inadequate in the face of rapidly changing business dynamics brought on by the Internet of Things, artificial intelligence, machine learning, and related emerging technologies.”

The report also identifies factors that could slow growth or temper optimism. 

One such factor is the evolving labour market for technology professionals. 

Employer demand for tech talent will continue to outstrip supply, forcing organisations to rethink their approaches to recruiting, training and managing talent.

Herbert continues, “Additionally, the trends unfolding in the year ahead will do so in an environment of high expectations; namely, for business value, security, transparency, and equal access to opportunity.”

CompTIA’s 12 trends to watch in 2018: 

1. The democratisation of technology leads to breakthrough models. 
2. Cloud enters a new phase of maturity. 
3. Internet of Things expands technology footprints. 
4. Artificial intelligence adds a new layer to the solution stack.
5. Businesses adjust to the new normal of security. 
6. Growing up: Tech may no longer be given the benefit of the doubt.
7. The insights economy comes into focus. 
8. Businesses race to upgrade digital expertise in the boardroom. 
9. ‘New collar’ jobs mindset gains momentum, but challenges persist. 
10. Online marketplace: Friend or foe of the channel. 
11. Subscription pricing gets harder to figure out.
12. Primed and ready for the as-a-Service world.

Herbert concludes, “We’ve singled out some of the forces that are likely to have a notable impact on the IT industry and the customers it serves.

“Some of these trends, such as cybersecurity and workforce challenges, have been present for several years, but there are new nuances to consider.”

“Other trends are just emerging or are on the cusp of greater prominence as new solutions have come to market, customers become more receptive to new concepts or some other change to the tech landscape.”

CompTIA’s “IT Industry Outlook 2018” is based on a December 2017 online survey of 674 industry executives.

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