Story image

Adobe comes out top of the vendor web analytics shop…

15 May 14

Adobe has been recognised as a leader in Web analytics, with the company coming out on top among a group of select vendors in the independent Forrester Web Analytics Wave Report.

Adobe Analytics, the data and analytics backbone of Adobe Marketing Cloud, was positioned highest in current offering, strategy and market presence and achieved top scores in 66 out of 75 criteria overall.

“Adobe has set high expectations with its vision of making sophisticated analytics available and valuable to all marketers,” the report states.

According to Forrester, Adobe has packaged Web analytics into a “broader digital analytics offering that is a constituent of a broader digital marketing ecosystem.”

“We believe our strong position in the leader’s section of the Forrester Wave validates why the world’s best-known brands and leading marketers rely on Adobe Analytics, the core of Adobe Marketing Cloud, to drive their digital marketing,” says Bill Ingram, vice president, Adobe Analytics, Adobe.

“Our relentless pace of innovation is extending Adobe’s lead in enterprise analytics and empowering our global customers with the tools and capabilities required to take immediate action on their data.”

Adobe Analytics is used by many of the world’s leading digital marketers from companies including Audi, Conde Nast, CSC, Lenovo, Rakuten, Redbox, Skullcandy, Starwood Hotels, and thousands more.

“Adobe is one of Lenovo’s valued business partners – helping Lenovo to gain a 15-fold return on our investment,” adds Ashish Braganza, director, business intelligence, Lenovo.

“I am impressed with Adobe’s current product strategy, including that for Adobe Analytics.

“Adobe’s ability to listen to its customers and adjust the roadmap accordingly is extremely valuable and really makes for a great relationship.”

Kiwis make waves in IoT World Cup
A New Zealand company, KotahiNet, has been named as a finalist in the IoT World Cup for its River Pollution Monitoring solution.
Can it be trusted? Huawei’s founder speaks out
Ren Zhengfei spoke candidly in a recent media roundtable about security, 5G, his daughter’s detainment, the USA, and the West’s perception of Huawei.
Oracle Java Card update boosts security for IoT devices
"Java Card 3.1 is very significant to the Internet of Things, bringing interoperability, security and flexibility to a fast-growing market currently lacking high-security and flexible edge security solutions."
How SMBs can use data to drive business outcomes
With the right technology, companies can capture consumer, sales, and expense data, and use it to evaluate and construct future plans.
Survey shows that IoT is RoI across Asia Pacific
A recent Frost & Sullivan survey across Australia, Hong Kong and Singapore shows that IoT deployment improves business metrics by around 12%.
Sophos hires ex-McAfee SVP Gavin Struther
After 16 years as the APAC senior vice president and president for McAfee, Struthers is now heading the APJ arm of Sophos.
Security platform provider Deep Instinct expands local presence
The company has made two A/NZ specific leadership hires and formed several partnerships with organisations in the region.
Half of companies unable to detect IoT device breaches
A Gemalto study also shows that the of blockchain technology to help secure IoT data, services and devices has doubled in a year.