Story image

AR or VR? GlobalData says one will offer far greater opportunities

12 Dec 17

Virtual reality (VR) is often touted as one of the most important technologies of the near future and constantly features in headlines as a ‘game changer’.

GlobalData however, says while VR may be interesting for consumers, it is a niche brand of technology that has very limited applications for the wider business community.

Technology analyst at GlobalData, Josh Hewer says it’s actually VR’s sibling, augmented reality (AR), that offers greater opportunities for businesses and consequently the technology that is more worthy of investment.

“VR is the total emersion within a virtual space that can often be sold as a form of escapism. However, the future will not be about escaping reality, but rather augmenting the existing space within the digital world,” says Hewer.

“Unlike VR, AR does not retreat into a purely digitally-created world – instead it overlaps the real world with data and images visible through actual human sight.”

Hewer says the AR’s role outside of consumer devices will encompass more dynamic tasks such as proof of concepts for architects, or enhanced awareness for drone operators. Another example is the potential to provide operational visual displays of unit history – rather than storing massive amounts of paperwork on computers.

“AR could be the game changer for businesses. It is impossible to sell a digital space completely removed from reality of the workplace,” says Hewer.

“AR has a tangible benefit versus the more abstract concept of VR, offering companies a more pragmatic digital solution.”

GlobalData’s research shows the markets have reflected the success of fusing traditional operations with smart capabilities, aka the Internet of Things (IoT). The data and analytics company’s annual survey of more than 1,000 IoT project managers revealed that 80 percent of these deployments are bought exclusively by IT specialists and technology-focused consumers.

“In 2016 Pokémon Go dominated headlines in specialist and mainstream press. Downloaded over 650 million times, it is the poster child of AR. It will be the companies able to replicate Pokemon’s success that will succeed in the race to combine the virtual world with the one we are used to,” Hewer concludes.

Dr Ryan Ko steps down as head of Cybersecurity Researchers of Waikato
Dr Ko is off to Australia to become the University of Queensland’s UQ Cyber Security chair and director.
Radware joins Chillisoft’s expanding portfolio
The cloud DDoS prevention, app delivery controller, and web app firewall expert is another step toward a total enterprise security portfolio.
Commerce Commission report shows fibre is hot on the heels of copper
The report shows that as of 30 September 2018 there were 668,850 households and businesses connected to fibre, an increase of 45% from 2017.
Wearables market flourishing - fuelled by smartwatches
A market that has stuttered in the past now has a bright forecast as adoption of wearable technology continues to thrive.
The tech that helped the first woman to sail around Australia
Lisa Blair used devices from supplied by Pivotel to aid her in becoming the first woman to circumnavigate Australia non-stop.
Why there will be a battle for the cloud in 2019
Cloud providers such as AWS, Azure, and Google will likely find themselves in a mad scramble to gain additional enterprise customers.
Mercury Energy sells smart meter business for $270m
“Metrix’s large installed meter base, deep customer relationships and innovation platform, make this a natural acquisition."
Three imperatives for the modern workplace in 2019
Global IT services company Avanade has released what it sees as the three most important technology focus areas for workplaces in the coming year.