Aspect Software has continued its plans to ‘re-ignite' its Australian and New Zealand business, with the appointment of Luke McNamara as ANZ regional sales manager.

McNamara's appointment comes hard on the heels of the company appointing Kristen Pimpini to the new role of managing director for Australia and New Zealand, furthering the customer contact management and workflow optimisation software vendor's aggressive growth strategy for the region.

Pimpini says Aspect has gone through a transition globally and locally, investing in new talent, technology and ecosystems.

“Bringing Luke on board cements our commitment to transforming the ANZ business, with aggressive growth plans in place,” Pimpini says.

McNamara, who will be based in Melbourne, will be responsible for business development and account management for the company's new and existing customers, in conjunction with partners.

The company recently announced it was adopting a 100% channel go-to-market strategy, and says it is investing in local resources and channel growth initiatives.

McNamara says he's joining the company at ‘an inflection point'.

“Aspect is revitalising its market approach in the region, building on our existing customer base and seeking new growth opportunities,” McNamara says.

“There has been a significant investment in growing the ecosystem and market-leading cloud technology, and I'm looking forward to being part of the expansion.

McNamara has been working in the contact centre, customer experience and outsourcing fields for more than 14 years and has experience in developing and implementing strategies for businesses to help them connect with their customers.

Prior to joining Aspect Software he was the business development manager at Salmat, implementing customer engagement strategies and solutions.