Story image

Atlas Gentech focuses on unified communications

01 Jun 11

Atlas Gentech has begun a renewed focus on unified communications, and Plantronics products, as part of a change in its distribution strategy.

Steve Varney, Atlas Gentech managing director, says unified communications presents the largest opportunity for growth in the company’s history. Atlas Gentech has been distributing Plantronics products for more than 15 years. "We have advised Pantronics of our intention to redirect resources from the Plantronics retail line of products to unified communications. This will enable Atlas Gentech to concentrate on emerging unified communications opportunities, as well as call centre and enterprise sectors,” Varney says.

Atlas Gentech says the strategic shift is partially due to Plantronics’ recent announcement of an expanded unified communications portfolio.

Plantronics’ managing director for Australia and New Zealand, Graeme Gherbaz, says it is a credit to Atlas Gentech that they acknowledge ‘the very different natures of retail and commercial distribution and have elected to refocus operations on its core strengths’.

Mercury Energy sells smart meter business for $270m
“Metrix’s large installed meter base, deep customer relationships and innovation platform, make this a natural acquisition."
Dell EMC embeds security in latest servers
Dell EMC's 14th generation of PowerEdge servers has comprehensive management tools to provide security across hardware and firmware.
Hands-on review: The Logitech R500 laser presentation remote
With a clever ergonomic design, you’ll never have to glance at the device, unless you deliberately look to use the built-in laser pointer to emphasise your presentation.
Noel Leeming slapped with $200,000 fine for misrepresentation
“This prosecution related to multiple consumers in multiple locations. It was not isolated or ‘one off’ conduct.”
Review: Should you buy the Fitbit Charge 3?
If you are new the to the world of wearables you might be wondering if Fitbit’s new offering is a good first step. Maybe I can help with that.
The disaster recovery-as-a-service market is on the rise
As time progresses and advanced technologies are implemented, the demand for disaster recovery-as-a-service is also expected to increase.
Dell dominates enterprise storage market, HPE declines
The enterprise storage system market continues to be a goldmine for most vendors with demand relentlessly rising year-on-year.
Lenovo DCG moves Knight into A/NZ general manager role
Knight will now relocate to Sydney where he will be tasked with managing and growing the company’s data centre business across A/NZ.