Atlas Gentech has begun a renewed focus on unified communications, and Plantronics products, as part of a change in its distribution strategy.

Steve Varney, Atlas Gentech managing director, says unified communications presents the largest opportunity for growth in the company’s history. Atlas Gentech has been distributing Plantronics products for more than 15 years. "We have advised Pantronics of our intention to redirect resources from the Plantronics retail line of products to unified communications. This will enable Atlas Gentech to concentrate on emerging unified communications opportunities, as well as call centre and enterprise sectors,” Varney says.

Atlas Gentech says the strategic shift is partially due to Plantronics’ recent announcement of an expanded unified communications portfolio.

Plantronics’ managing director for Australia and New Zealand, Graeme Gherbaz, says it is a credit to Atlas Gentech that they acknowledge ‘the very different natures of retail and commercial distribution and have elected to refocus operations on its core strengths’.