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AVG guarantees reseller renewal commissions

04 Mar 10

The AVG Renewal Guarantee will see resellers who sell the initial licence receive a commission if their customers renew, increase or upgrade their licences.

According to AVG when customers typically renew (extend the licence period), increase (protect more PCs) or upgrade (change to a product providing more protection) their software licences direct with a vendor, the reseller receives no commission.

Under the new AVG (AU/NZ)’s Direct Renewal Guarantee, active resellers who have sold the initial licence and whose customers renew, with AVG (AU/NZ) will receive a sales commission.
“When one of our resellers introduces a client to AVG, we recognise the importance of this reseller relationship by ensuring that the renewal, increase and upgrade revenue is shared with that reseller even when the client finds it easier to purchase through our web site,” said Michael Dowling, AVG (AU/NZ) Corporate Sales Director. “Sharing in the ongoing rewards is what a true partnership is about.
Dowling believes it’s a truly revolutionary initiative,” Until now if a customer buys a boxed product off the shelf in a reseller’s store or online and then installs it, the reseller had no access to the ongoing revenue stream. That’s why retail box prices are typically much lower than vendor-direct online purchases. The other security vendors don’t let their resellers share in the ongoing value of the customer. Well, AVG (AU/NZ) now does.”