The network video provider has signed up Hills Electronic Security to distribute the full range of Axis products in New Zealand.

Hills Electronic Security is a division of Hills Industries of Australia and it now has the rights to distribute the entire range of Axis network cameras and video products across New Zealand.

Speaking at a press briefing in Auckland this morning, Oh Tee Lee (pictured), Regional Director South Pacific, explained, "We’re one of the few companies out there that strictly does not sell to the end user. We do not even sell to integrators, we only sell to distributors. We strictly adhere to a two tier channel model.”

He continued, “The security industry is a very hybrid environment where, if the deal is big, the vendors will go direct to the end user, if it’s mid-sized they go through partners and if it’s very, very small they go through distributors. We’re leveraging on the IT channel partner model to get into the security industry.”

Lee said Axis does not deal in end to end solutions but rather provides network video solutions to the market. “In order for us to have the entire solution we need networking partners like the Ciscos, the HPs and the EMCs,” he said.