Story image

Be proactive, not reactive, says Distribution Central

21 Nov 14

Distribution Central is taking a disruptive distributor approach in order to help resellers meet the needs of today's customer, says Steve Jones, Distribution Central APAC general manager.

The company is working on a new cloud platform that should be available next February or March, says Jones.

He says the model that has been in use for the past 18 months is under going a complete re-write. The new platform will represent existing vendors and new vendors and will be available at the beginning of next year.

Jones says this is part of a renewal of Distribution Central, with the new mantra “proactive instead of reactive”.

He says Distribution Central considers itself a disruptive distributor, and this plays a part when investing in new technologies.

"We like to bring disruptive technology on board," he says, and invest in new technologies that will make a difference.

He says end users are no longer just buying a brand name, but instead  are looking for solutions.

In response to this, Jones says Distribution Central is bringing together a whole lot of vendors to provide one solution.

“Where we see our business going, is allowing resellers to buy one SKU, but it may have 150 SKUs behind it,” he says.

Jones says rather than selling one product, Distribution Central is working out how to provide solutions to today’s customer’s needs.

He says you can expect Leep to change in the next six months, with the drive toward disruptive engagement.

Proofpoint launches feature to identify most targeted users
“One of the largest security industry misconceptions is that most cyberattacks target top executives and management.”
How blockchain will impact NZ’s economy
Distributed ledgers and blockchain are anticipated to provide a positive uplift to New Zealand’s economy.
McAfee named Leader in Magic Quadrant an eighth time
The company has been once again named as a Leader in the Gartner Magic Quadrant for Security Information and Event Management.
Symantec and Fortinet partner for integration
The partnership will deliver essential security controls across endpoint, network, and cloud environments.
Review: Blue Mic’s Satellite headphones are good but...
Blue Mic’s newest wireless headphones deliver on sound, aesthetic, and comfort - but there is a more insidious issue at hand.
Is Supermicro innocent? 3rd party test finds no malicious hardware
One of the larger scandals within IT circles took place this year with Bloomberg firing shots at Supermicro - now Supermicro is firing back.
Forcepoint and Chillisoft - “a powerful combination”
Following Chillisoft’s portfolio expansion by signing on Forcepoint, the companies’ execs explain how this is a match made in cybersecurity heaven.
David Hickling in memoriam: “Celebrate the life and the music it made”
Dave was a well-respected presence in the IT channel and his recent death was felt by all the many people who knew him as a colleague and a friend.