Ingram Micro subsidiary Brightpoint has won the agency for audio vendor B-O Play as the vendor seeks to expand its Kiwi consumer base.

B-O Play is part of Bang - Olufsen Group and offers a range of ‘contemporary' products including headphones, speakers and accessories, with a stated goal of being ‘best in class audio' and providing ‘music as the artist intended' while being ‘tuned for real life'.

The new deal sees Brightpoint become B-O Play's strategic distributor for New Zealand.

Alan Nanson, Brightpoint New Zealand managing director, says the new addition fills a gap in the market for a fashionable premium audio range and enhances Brightpoint's audio portfolio.

“It's products are greatly appreciated by casual listeners to music and fashion enthusiasts alike,” Nanson says.

“We are excited to start the B-O Play journey.

Karen Powell, B-O Play Australia and New Zealand sales and marketing manager, says the partnership with Brightpoint will help strengthen and expand B-O Play's presence in New Zealand.

“B-O Play will thrive on Brightpoint's long-established relationships with major retailers and help us create a premium audio footprint in New Zealand,” Powell says.

“We are looking forward to working with Brightpoint to accelerate our growth in New Zealand,” she adds.

The new addition is the second big signing to Brightpoint's audio portfolio in a month.

Just last month the distributor inked a deal with Harman International Industries to distribute its lifestyle audio solutions in New Zealand, including the JBL, Harman/Kardon, Infinity and AKG brands.