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Brocade promotion paves way for increased investment

04 Apr 13

Brocade has promoted Greig Guy to the role of ANZ country manager, with promises of increased investment in New Zealand and deeper relationships with local resellers.

Charlie Foo, Brocade Asia Pacific vice president, says Guy has been putting together a strategy for the region which involves investment, deepened partnerships and greater coverage for Brocade's 'focus and strategic areas' in New Zealand.

He says Brocade is looking for investment opportunities locally. “We definitely want to invest more. Partnerships are crucial and we need strategic partners.

"We're looking at how we can deepen relationships with key channel partners.”

Foo says that could involve joint go-to-market initiatives, or specially themed solution centre sessions. For his part, Guy says he's keen to take a very active role in the local market and will be working actively with partners here.

He says the current distribution is working 'very well' but the company is still keen to add additional resellers in the short term. However, he says it won't be just about adding partners for the sake of increased numbers.

“We're looking with partners with competencies in different areas that are a right fit for the company, such as education and the health sector, as well as the SP environment.”

Guy wiill oversee furthering the company's IP/Ethernet networking business and maintaining its storage networking leadership position in ANZ, Brocade says.

Guy, who has been with Brocade since 2007, has been acting country manager since November, following Graham Schultz's resignation as regional director, ANZ. His appointment is effective immediately.

“To quote John Maxwell, everything rises and falls on leadership,” Foo says, noting that Brocade has undergone an 'extensive process' to appoint Guy for a number of internal and external applicants for the role.

Foo says Guy has demonstrated 'strong business acument and leadership qualities which resutled in Brocade's strong market position in ANZ and instituting one of the most successful partner ecosystems in the APac region.

“Greig is not new to the business, or to partnerships and in New Zealand partners and channel are a monumental part of our success. Greig has the partner DNA to lead the region.