Story image

Brocade shares channel trends: IoT, Big Data 'significant'

15 Apr 16

 Hybrid cloud networks, data centre bandwidth management and network virtualisation are the areas channel partners need to pounce on, according to new research from Brocade on channel trends. 

Brocade’s annual survey explores the changing needs of customers to enable Brocade to help its partners provide more strategic networking solutions. 

This year’s survey was completed by more than 1200 global Brocade channel partners from its distributor and reseller communities.

Brocade says the survey results show there is a clear opportunity for the channel to seize a competitive advantage in the industry by strategically advising enterprises and organisations on hybrid cloud networks, data center bandwidth management, and network virtualisation by leveraging the Brocade product portfolio.

“In 2016, Brocade will continue to provide partners with innovative technologies built for the New IP, along with market-proven solutions and vibrant brand recognition,” explains Pete Peterson, Brocade vice president of Global Channel Sales and Marketing. 

“I am thankful the communities within the Brocade Partner Network have provided great insight, as it will help us to better support them via Brocade’s programs, solutions, and engagement,” he says.

The survey found a large majority of Brocade channel partners say the Internet of Things and Big Data will be significant trends, at least for some resellers, within 24 months.

Within the next year, 29% believe IoT will be a significant trend, although 40% believe it will be a significant trend only for some specialised resellers.

Within five years, on the other hand, 67% believe that IoT will be a significant trend, whereas 23% believe it will be a trend limited only for some specialised resellers, the survey found.

Network security, followed by managing hybrid clouds and data center bandwidth requirements, are seen by Brocade channel partners as the three biggest customer challenges in 2016.

According to the survey, network security is anticipated as one of the biggest customer challenges, by 27% of channel partners.

Likewise, 21% of channel partners anticipate managing security in hybrid cloud environments to be a big customer challenge, nearly 22% believe solving needs around disaster recovery between data centers is the third-most-anticipated challenge.

The survey found the top three anticipated drivers of end-customer spending for 2016 to be hybrid cloud, followed by network virtualisation and increasing data volumes.

The results show 24% anticipate that the desire to adopt hybrid cloud will drive end-customer spending, while 24% anticipate that the desire to adopt network virtualisation will drive end-customer spending.

Furthermore, 14% of survey respondents anticipate that the competitive pressure to deliver better services will drive end-customer spending.

The five top business priorities for channel partners in the next five years include:

  • 44% are continuing with their current growth strategy
  • 40% plan to expand into new vertical/industry markets
  • 33% are upgrading and/or expanding their technical competencies
  • 27% plan to expand into new geographic regions
  • 21% plan to enter a new practice area, focused on a new vendor brand or solution type

Additionally, channel partners believe their customers are driven by the following top three reasons to adopt data center networking technologies based on open source standards:

  • 49% believe agility/flexibility/innovation drive the need for open source standards.
  • 14% believe creating cross-vendor solutions is easier with open source standards.
  • 10% believe that decreased vendor lock-in is driving interest in open source standards.
One Identity a Visionary in Magic Quad for PAM
One Identity was recognised in the Gartner Magic Quadrant for Privileged Access Management for completeness of vision and ability to execute.
Accenture 'largest Oracle Cloud integrator in A/NZ'
Accenture has bought out Oracle Software-as-a-Service provider PrimeQ, which now makes Accenture the largest Oracle Cloud systems integrator in Australia and New Zealand.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
How to keep network infrastructure secure and available
Two OVH executives have weighed in on how network infrastructure and the challenges in that space will be evolving in the coming year.
White box losing out to brands in 100 GE switching market
H3C, Cisco and Huawei have all gained share in the growing competition in the data centre switching market.
Gartner names newcomer Exabeam a leader in SIEM
The vendor landscape for SIEM is evolving, with recent entrants bringing technologies optimised for analytics use cases.
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
Genesys PureCloud generates triple-digit revenue growth year on year
In Australia and New Zealand, the company boosted PureCloud revenue by nearly 100%.