ChannelLife NZ - Brother celebrates flurry of honours at recent iF Design Awards

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Brother celebrates flurry of honours at recent iF Design Awards

Brother recently announced another successful jaunt at the 2017 iF Design Awards.

For the tenth consecutive year, the company took out top honours for the appearance, functionality and environmental performance of its printers, scanners and label makers.

This comes as no small feat, as the awards receive over 5,000 entries from 59 countries around the world, making them hotly contested.

Hosted and judged independently by iF International Forum Design in Hanover, Germany, Brother affirms the iF Design Awards are widely regarded as one of the world’s most prestigious design competitions and the benchmark for superior form and function of various products.

Chief operating officer an director at Brother International (NZ), Matthew Stroud says they are extremely honoured to receive the iF Design Award for another year, equating to a decade of success.

“To achieve such consistent recognition and award success across our business printers, scanners and label makers, is a great testament to the concerted effort Brother makes to achieve continuous improvements in design, quality and product innovation,” says Stroud.

“Our goal is to provide a great design and superior value to our customers. The iF Design Award wins are testament to the fact that we are delivering that.”

According to the iF Design Award judges, Brother’s range of award-winning devices demonstrated exceptional design principles across product, communication, packaging, service, interior and exterior architecture and professional concept.

The company also received a number of global accolades recently from Buyers Laboratory (BLI), where they were awarded Line of the Year for Brother monochrome and multifunction centres.

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