In April of this year, CA unveiled a refreshed channel Partner Program and an all-new CA Partner Portal. The enhanced CA Partner Program is a flexible, global business framework designed to meet the needs of local partners that go to market in multiple ways – as resellers, distributors, integrators, consultants, and service providers – and demonstrates CA's continuing commitment to partners by providing consistent quality, support and value.
Paul Miles, CA's Partner Program Manager for the Pacific region said, “CA's goal is to help partners successfully sell, implement and support our solutions with unprecedented customer satisfaction, profitability and ease. The enhanced program better suits a wide audience of partners. It enables them to resell, distribute, or add value to CA software and/or CA education with consistency.
The CA Partner Program features three partnership tiers – Affiliate, Premier and Elite – with each level having its own corresponding benefits and requirements, determined by the level of commitment and contribution to the partnership.
Additionally, designations are offered to support partners according to their business models. The Affiliate tier is an entry status for new CA partners with an interest in achieving Premier or Elite eligibility. There are no participation fees to join the CA Partner Program. Whether you are a local reseller serving the consumer market or an integrator that caters to large enterprises, CA's enhanced global Partner Program infrastructure delivers a comprehensive set of tools and resources designed to help make your CA solution business a success.
The new Partner Portal includes a long list of content resources like up-to-the-minute pricing and quoting, the latest CA promotions and incentives to increase earnings potential, access to product artwork, on-demand webcast channel events, and tech support resources. Partners can also find channel resource kits through the portal to help them market, sell and support the latest CA solutions.
Training is a key part of the CA Partner Program. Accelerated Partner Learning (APL) has been recently introduced as a fast-start sales enablement program via the Partner Portal. The purpose of APL is to provide partners with an introduction to selling and demonstrating CA products via multimedia video-on-demand and online webcast replays. CA offers unparalleled business support to its partners.
Partners from all tiers will experience the same fundamental benefits. (For a complete list of benefits and requirements by tier and designation, visit ca.com/au/partners).
Business Building Benefits
All CA partners can look forward to new business opportunities with CA. Every quarter, CA makes a significant investment in campaigns that drive demand for CA solutions. CA also disseminates timely and relevant maintenance renewal notifications to customers and partners to maximise perpetual revenue opportunities.
Sales Support
The CA Partner Program offers a comprehensive set of sales tools and resources to support you at every step of the sales cycle. Use the CA Partner Portal to find more information about pre-sales support, customer evaluation and trial software, online pricing tools, competitive information, and market-specific kits including case studies and sales guides.
Technical Support
All CA Partner Program members have access to telephone technical support. CA's comprehensive post-sale technical support site enables partners to search FAQs and troubleshoot technical issues, and find answers to basic questions on CA solutions using product bulletins, technical documentation and support forums.
Partner Education
From online sales courses to instructor-led, hands-on implementation training and demonstration preparation, CA offers a comprehensive education program designed to enable partners through the use of best practices in learning solutions.
CA Partner Portal
Use the improved CA Partner Portal to gain instant access to all the resources you need to grow your CA solutions business including:
- Program and product information relevant to your business model
- Sales tools, including the latest special offers and promotions
- Marketing resources, including logos and product artwork
- Channel news and event information
- CA pre-sales support and solution demonstrations
- Education, training and more