Celtra, the creative management platform (CMP), has announced the spinout of an independent, full-service creative management consultancy called 'Puzzle Creative Technology Solutions,' with a dedicated focus on the Australian & New Zealand markets (A/NZ).
'Puzzle' will be the exclusive sales and business development partner to Celtra in A/NZ and will offer Creative Management Platform sales, consultation, implementation and a full, managed service approach.
The new venture will be led by Richard Knott, who was Celtra's Regional Director for APAC since 2015 and by Peter Bray, who joined Celtra in 2017 to grow the Brand & Publisher business.
This transformation in Celtra's approach to the regional market and the spin-out of Puzzle is being done to better serve in-region brand advertisers with an expanded portfolio of managed services and technology implementation consulting that Puzzle will provide, in addition to sales of the Celtra CMP.
The core focus of Celtra remains scaling our Software-as-a-Service business with global marketers and Fortune 500 companies,” says Celtra CEO Miha Mikek.
“Therefore, we made the decision to consolidate our APAC operations in Singapore and close our office in Sydney. Puzzle offers an exciting opportunity to better serve the A/NZ market with more focus and resources for the market's specific needs. Celtra will work very closely with Puzzle to support their new business development efforts as well as continue to provide direct customer success and support service to all existing APAC customers from our expanded Singapore office."
"The launch of Puzzle as a full-service consultancy - together with the Celtra CMP - gives brands and publishers an offering that is purpose-built for the needs of the ANZ market, led by a team that understands that," Knott adds.
Peter Bray says, "Our partners can look forward to now having access to an enhanced managed services offering, helping them deliver relevant ad experiences that add to their business goals of more efficient and effective creative marketing."