Story image

Cisco's message to channel partners

26 Oct 10

Cisco’s Senior Manager ANZ Commercial Marketing, Suzanne Hansen, is currently celebrating 12 years with the company.

During a recent catch-up with The Channel – look out for the first part of that interview later this week – Hansen said that channel partners should be looking for opportunities to climb up the value stream in the face of new cloud services.

“Get out of the commodity area and take things that are hard to do and do them well,” Hansen said.

“The guys competing against each other on products and price will potentially survive but they won’t thrive. The people doing thought leadership will thrive.”

Hanson jokingly added, “And figure out what you can do with the cloud.”

Back in August we reported that Cisco’s commercial business in Asia Pacific had shown some of the fastest growth across the company in the recent years and that by placing an increasing focus on channel relationships, the firm sensed continued growth.

Proofpoint launches feature to identify most targeted users
“One of the largest security industry misconceptions is that most cyberattacks target top executives and management.”
How blockchain will impact NZ’s economy
Distributed ledgers and blockchain are anticipated to provide a positive uplift to New Zealand’s economy.
McAfee named Leader in Magic Quadrant an eighth time
The company has been once again named as a Leader in the Gartner Magic Quadrant for Security Information and Event Management.
Symantec and Fortinet partner for integration
The partnership will deliver essential security controls across endpoint, network, and cloud environments.
Review: Blue Mic’s Satellite headphones are good but...
Blue Mic’s newest wireless headphones deliver on sound, aesthetic, and comfort - but there is a more insidious issue at hand.
Is Supermicro innocent? 3rd party test finds no malicious hardware
One of the larger scandals within IT circles took place this year with Bloomberg firing shots at Supermicro - now Supermicro is firing back.
Forcepoint and Chillisoft - “a powerful combination”
Following Chillisoft’s portfolio expansion by signing on Forcepoint, the companies’ execs explain how this is a match made in cybersecurity heaven.
David Hickling in memoriam: “Celebrate the life and the music it made”
Dave was a well-respected presence in the IT channel and his recent death was felt by all the many people who knew him as a colleague and a friend.