Citrix has announced that Stanimira Koleva will be taking over as group vice president of sales and services for the Asia Pacific region and Japan.
Koleva will be working with Citrix's sales and service strategy, supporting customer success and driving the company's missions.
Koleva comes from a diverse background in channel partnerships, including senior vice president and chief operations officer APJ for Software AG, general manager of Microsoft's Small and Midmarket Solutions & Partners division in the Asia Pacific region and president of the Partner Business Group for Cisco Systems across Asia Pacific, Japan and Greater China.
“Citrix is a company I have long admired and am excited to join this team. I am looking forward to the challenge of leading the APJ region through the next stage of growth, as the company focuses its vision on helping businesses embrace the digital transformation that is impacting every industry. We have big plans for the future to ensure success for our customers and partners across the APJ region,” says Koleva.
Koleva's experience in partner services, business, technology sales and services has made her a 'greatly respected leader and influencer in the industry', Citrix states.
“Koleva brings proven expertise and a solid track record to this role. Her deep knowledge of the APJ region and familiarity with key partners such as Cisco and Microsoft and their eco-systems, combined with her strong leadership skills and results-oriented perspective will help drive our APJ business forward,” concludes Carlos Sartorius, executive vice president worldwide sales & services at Citrix.