Citrix, which recently appointed Peter Brockhoff as the new Area Vice President for Australia and New Zealand, has introduced CSA Authorised to its partner program. This will help enable Citrix Solution Advisors at any level to sell Citrix Delivery Centre products while working towards certification requirements.According to Nabeel Youakim, Vice President, APAC, Products & Partner Alliances at Citrix, one of the most exciting enhancements is a new online training facility where partners can take a training session in their own time, including after normal business hours. Al Monserrat, Citrix’s Senior Vice President, Sales and Services explained how the ability to sell a new product immediately benefits partners. “By allowing Citrix Solution Advisors to sell immediately upon enrolling in our program, we are eliminating barriers and enabling them to more easily deliver virtualisation from the desktop to the data center.” He added that “giving partners the opportunity to architect complete Citrix Delivery Centre solutions, grow their business, and reduce the required upfront investment is a winning combination for Citrix and our partner ecosystem”.Added to this, the Citrix Advisor Rewards scheme pays partners up to 15% additional margin on qualifying product sales. Additional benefits, including technical support, ongoing lead generation, and an enhanced profile on Citrix.com are also available to certified partners. “Now I can generate revenue as soon as a new product is released,” commented Kennith Rindt, Director of Strategic Alliances, for AEC Group, Inc., a Platinum Citrix Solution Advisor. “With these program enhancements Citrix has once again demonstrated that they understand the challenges partners face managing vendor programs and product authorisation requirements.” Interested parties can find the full program details at www.citrix.com/mycitrix or email partnerprograms@citrix.com for more information. Youakim also mentioned that the company is looking for new partners.