Citrix has appointed Brian McColm as its Australia and New Zealand director of channel as the vendor looks to capture more market around digital transformation.

McColm has more than 25 years technology experience, most recently as  general manager of ANZ channels and alliances for Cisco, where he has worked for 20 years.

He is tasked with working with partners, distributors and system integrators to accelerate the adoption of Citrix offerings and drive relevance for the local marketplace.

McColm's appointment follows the departure of Belinda Jurisic, who left Citrix in March after four years as the company's ANZ channel sales manager. Jurisic is now Veeam's ANZ head of channel sales.

Les Williamson, Citrix AVP, says “Our strategy at Citrix Australia New Zealand is, together with our partners, that we are trusted to enable all businesses to embrace secure digital transformation and new ways of working.

“We need a partner leader of the highest calibre in order to execute upon this strategic intent, and we believe Brian is that person.

Williamson says the market opportunity around digital transformation and new ways of working is an exciting one for Citrix and its partners.

“McColm will drive a strategic plan to capture these opportunities,” he says.

McColm says Citrix represents a new career challenge for him.

“To be given the opportunity to work with a company that is at the forefront of IT innovation and a skilled team was too good to turn down.

McColm joined Cisco in 1997 as partner business manager and held a number of other roles at the company during his 20 years there.

Prior to joining Cisco he had worked for Digital Equipment Corporation, Interlink, Cabletron and Datamatic.