Story image

Clearswift launches aggressive partner programme

21 Jul 11

Clearswift has laid down an aggressive challenge to the IT security market, promising potential channel partners it will undercut competitors by 20%, and give each partner a fridge full of beer for meeting sales targets.



Launching Clearswift’s Catalyst channel partner programme at a channel-only event in Auckland yesterday, Clearswift regional channel manager Chris Barton said the distributor is looking to increase its representation across its three partner tiers, Registered Partner, Sales Associate and Solution Provider.



"We accept that most of our sales are displacement sales,” Barton says, "so we recognise the need to be aggressive.”



Clearswift is also offering to pay partners a finders’ fee, meaning small and medium partners that find customers and are then undercut by bigger providers won’t be left with nothing, as well as offering partners a free fridge for making their first sale, and filling it full of beer if they meet their initial sales targets.



Discussing the latest Clearswift product, Clearswift regional product manager Alyn Hockey told attendees that while spam and malware will always be a concern, clients have lately been expressing concern about the dangers associated with social network sites.



Professional networking site LinkedIn, for example, can be extremely useful for recruitment, Hockey says, provided its use can be controlled.



"People are communicating with their peers and filling roles through LinkedIn,” Hockey says.



"The key is to make sure CVs and information can come in, but your employees can’t send their information out.”



Likewise, companies want their employees to be able to use Facebook for spreading information about events, but not for apps like Farmville.



Hockey says Clearswift’s competitive edge comes from its combination of web and email products.



Although Clearswift products have been in use in New Zealand for some time, Clearswift recently appointed Connector Systems as its local distributor with the aim to recruit six committed local system integrators. Read our story here.

How blockchain will impact NZ’s economy
Distributed ledgers and blockchain are anticipated to provide a positive uplift to New Zealand’s economy.
McAfee named Leader in Magic Quadrant an eighth time
The company has been once again named as a Leader in the Gartner Magic Quadrant for Security Information and Event Management.
Symantec and Fortinet partner for integration
The partnership will deliver essential security controls across endpoint, network, and cloud environments.
Review: Blue Mic’s Satellite headphones are good but...
Blue Mic’s newest wireless headphones deliver on sound, aesthetic, and comfort - but there is a more insidious issue at hand.
Is Supermicro innocent? 3rd party test finds no malicious hardware
One of the larger scandals within IT circles took place this year with Bloomberg firing shots at Supermicro - now Supermicro is firing back.
Forcepoint and Chillisoft - “a powerful combination”
Following Chillisoft’s portfolio expansion by signing on Forcepoint, the companies’ execs explain how this is a match made in cybersecurity heaven.
David Hickling in memoriam: “Celebrate the life and the music it made”
Dave was a well-respected presence in the IT channel and his recent death was felt by all the many people who knew him as a colleague and a friend.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."