Story image

Dell EMC targets midmarket with turnkey hybrid cloud VxRail offering

17 Feb 17

Dell EMC is pushing its hyperconverged infrastructure to the mid market with the addition of its hybrid cloud platform, Enterprise Hybrid Cloud, on VxRail appliances.

Dell EMC says adding VxRail appliances as an infrastructure option for Enterprise Hybrid Cloud helps simplify hybrid cloud for smaller enterprises and a broader set of customers and will allow organisations to ‘start small and grow’ as their demand for hybrid cloud services expand.

Matt Oostveen, Dell EMC Asia Pacific Japan CTO for converged platforms and solutions, says local organisations are increasingly looking to hybrid cloud models as a way of achieving their IT and business objectives.

“VxRail with EHC helps organisations reach these objectives by greatly simplifying the complexity of designing, building and maintaining their own hybrid cloud,” Oostveen says.

“The technology we are launching today brings capabilities that were previously only available to the very largest of organisations,” he says.

The VxRail appliances were first introduced by EMC in 2016.

Dell EMC says EHC on VxRail appliances offer customers a turnkey hybrid cloud optimised for deployments ranging from 200 to 1000 virtual machines, providing a platform optimised for smaller deployments, simplified automated installations and subscription-based support.

Channel-side

For the channel, Oostveen says that means new opportunities and new conversations.

“We enjoy a particularly strong SMB sector here in Australia and New Zealand, so we are thrilled to be making ECH more accessible in the region.

“The channel has an important role to play in introducing EHC to the midmarket. As always, the trusted relationships our partners have built with their midsized enterprise clients will be vital in order for them to bring the benefits of VxRail with EHC in a way that makes business sense for the customer.”

Oostveen says the new offering leverages advanced automation that reduces the cost and support of setting up which makes it ‘the perfect solution’ to be sold through the channel.

“Customers looking to execute their hybrid cloud strategies will have an easier path to implementing a complex solution that will save time and costs as well as improve business performance,” he says.

“The channel can take confidence in knowing that they can on-sell a complete turnkey solution with the expertise of Dell EMC consultancy underpinning all units,” he adds.

Commerce Commission report shows fibre is hot on the heels of copper
The report shows that as of 30 September 2018 there were 668,850 households and businesses connected to fibre, an increase of 45% from 2017.
Wearables market flourishing - fuelled by smartwatches
A market that has stuttered in the past now has a bright forecast as adoption of wearable technology continues to thrive.
The tech that helped the first woman to sail around Australia
Lisa Blair used devices from supplied by Pivotel to aid her in becoming the first woman to circumnavigate Australia non-stop.
Why there will be a battle for the cloud in 2019
Cloud providers such as AWS, Azure, and Google will likely find themselves in a mad scramble to gain additional enterprise customers.
Mercury Energy sells smart meter business for $270m
“Metrix’s large installed meter base, deep customer relationships and innovation platform, make this a natural acquisition."
IDC: Manufacturing, retail/wholesale biggest cloud spenders
"Industry cloud growth rates will continue to accelerate over the next three years, which is very unusual for multi-billion-dollar markets,”
Dell EMC embeds security in latest servers
Dell EMC's 14th generation of PowerEdge servers has comprehensive management tools to provide security across hardware and firmware.
Hands-on review: The Logitech R500 laser presentation remote
With a clever ergonomic design, you’ll never have to glance at the device, unless you deliberately look to use the built-in laser pointer to emphasise your presentation.