Double senior hire as Paessler AG bolsters APAC team

Network monitoring firm Paessler AG has bolstered it senior ranks with two new appoints, in a move the company hopes will drive its marketing strategies, operations and services in the Asia Pacific region.

George Wilson has been named as Paessler’s new senior sales manager for the company’s Australian and New Zealand operations, and Adrian Lau has been appointed in the senior sales manager role for the company’s Asia business.

Both Wilson and Lau will be based out of Sydney, and are tasked with strengthening the company’s market position in their respective regions while at the same time increasing the awareness of PRTG Network Monitor.

The pair will report to Germany-based Christian Twardawa, chief operating officer at Paessler, and collaborate closely on reinforcing the company’s overall growth strategy to further expand its footprint across APAC.

“George and Adrian bring with them a wealth of experience in the regional reseller ecosystem, as well as a depth of knowledge in understanding and resolving customers’ business issues, and will certainly be invaluable assets to the team,” says Twardawa.

“Network monitoring is gaining more traction in APAC as organisations place more reliance on data for strategic decision-making,” he says.

“As network architectures become more complex, monitoring tools will become more critical to an organisation in ensuring the delivery of a continuous and reliable IT system,” Twardawa says.

Prior to Paessler, Wilson has held business development and channel-focused roles with Arrow ECS and Anixter in Australia. 

 “I am thrilled to be part of such a dynamic team and definitely look forward to fortifying Paessler’s growth strategy from here,” Wilson says.

“Australia and New Zealand are both markets that are unique and filled with massive potential. I am glad to be given the opportunity to play a role in strengthening Paessler’s partnerships across the region, as we look to help our customers exploit and harness the disruptions we are seeing in the digital space,” he says.

Twardawa says Lau comes armed with an extensive breadth of knowledge and global expertise in the channel, having amassed a decade’s worth of consultative experience in ICT to Fortune 500 customers and eight years in sales management. Before Paessler, he served in various positions at Avaya, Cisco Systems and Lucent Technologies. In this role, Lau is primarily responsible for identifying and creating new revenue streams for Paessler in Hong Kong, South Korea and Taiwan.

“I am delighted to be playing a role in driving change within the network monitoring industry in Asia and steering Paessler to even greater Heights,” Lau says.

“I look forward to working with a talented and passionate team as we further our mission to help customers alleviate issues related to network availability and performance, so they can focus on more value-added activities that can better drive innovation and growth for themselves.”

Twardawa says the two appointments demonstrate Paessler’s commitment to the APAC Market.

“we are assured the team is well-poised to drive the company’s ambitious regional growth strategy from here on,” he says.

“I am confident that George’s and Adrian’s well-rounded background in the channel, coupled with their results-driven and customer-centric approach, will contribute to Paessler’s vision of continuing to provide innovative monitoring to organisations.”