Eaton has switched on its ANZ growth strategies and three new ANZ executives who will strengthen momentum for the power management company. The new executives cover channel management, customer sales and the company's internal growth structure.

“Key talent is crucial in providing the great service which our customer base and channel partners expect. We feel that we have enhanced our capability in the Australian market and channel with the appointment of these three talented and experienced individuals,” comments John Atherton, general manager for Power Quality - Australia and New Zealand at Eaton.

The company's IT channel will be managed by Gavin Swadling, the newly appointed National Strategic Partnerships and Alliance manager. Swadling will be responsible for growing brand and value through alliances and partner accounts.

Swadling brings more than 12 years experience in mission-critical IT infrastructure, and has previously sold Eaton solutions. He has also worked at Natural Power Solutions as ANZ sales manager.

Richard Farrell will take the role of National Solutions sales manager. Responsible for brand positioning of Eaton's power quality and energy management solutions, he will focus on the Australian market. He will also be responsible for customer accounts and segments.

Farrell is well-known in the Australian market from his experience in data center and critical power sales. He has also worked on channel management, senior partner and sales development roles for large companies such as Dimension Data, APC by Schneider Electric, Fusion and Juniper Networks.

Eaton's new Head of Services is Chris Moore, formerly executive general manager of sales from AllightSykes.

Moore will manage Eaton solutions covering critical power and energy management across its power and security applications. He will lead a team of 40 to help shape Eaton and its commitment towards internal growth, development and its broader customer base.

Eaton's 2015 sales reached US$20.9 billion across more than 175 countries.