Story image

EMC debuts channel-only products at annual conference

31 May 12
EMC debuted new channel-only products at its annual EMC World conference in Las Vegas last week, as the company continues its evolution to a channel-focused business.
 
Dave Rosenberg, Westcon New Zealand managing director, says the biggest announcement from the conference – in a week which saw EMC’s ‘most significant single-day launch’ of 42 new products – was the company’s ‘recommitment to the channel’.
 
"Not only was this referenced several times throughout the course of the event, it was also reinforced by the launch of several channel-only products,” Rosenberg says.
 
Those products included the VNXe3150 unified storage platform to provide channel partners with ‘the industry’s most comprehensive and flexible cloud-enabling capability’. The channel-only offering delivers 50% more performance and capacity per rack unit, EMC says.
 
Rosenberg says the channel focus was led from the top.
 
"It was great to hear [EMC chairman and chief executive] Joe Tucci talking about EMC’s commitment and movement towards being a more channel focused organisation,” he says.
 
Rosenberg says Westcon has been with EMC for nine years and has watched the company evolve from a direct organisation to a channel organisation.
 
EMC also put the focus on cloud computing and how partners can make profits from cloud computing technologies, something Rosenberg says is ‘obviously a very exciting opportunity here in New Zealand’.
 
Along with theVNXe3150, the company announced a range of new initiatives and products to enable channel partners to ‘accelerate their customers’ journey to cloud computing’.
 
Among the announcements: a new branded designation within the Velocity Service Provider Program which recognises advanced levels of capability; a cloud builder practice to enable partners to design, build and manage cloud infrastructures based on EMC technology; and the Cloud Provider Practice, enabling Velocity Solution Provider partners advanced capabilities to design, build and operate their own branded IT-as-a-Service cloud offerings.
 
The announcements followed one the previous week introducing the VMAX Service provider platform, purpose-built to deliver enterprise-class storage to service providers using a simple-to-consume, simple-to-manage approach.
 
"From EMC World it was clear to me that Westcon’s and EMC’s strategies are aligned. We are both focused on enablement of the partner cloud services, rather than building our own or white labelling as some of our competitors do,” Rosenberg says.
 
Commerce Commission report shows fibre is hot on the heels of copper
The report shows that as of 30 September 2018 there were 668,850 households and businesses connected to fibre, an increase of 45% from 2017.
Wearables market flourishing - fuelled by smartwatches
A market that has stuttered in the past now has a bright forecast as adoption of wearable technology continues to thrive.
The tech that helped the first woman to sail around Australia
Lisa Blair used devices from supplied by Pivotel to aid her in becoming the first woman to circumnavigate Australia non-stop.
Why there will be a battle for the cloud in 2019
Cloud providers such as AWS, Azure, and Google will likely find themselves in a mad scramble to gain additional enterprise customers.
Mercury Energy sells smart meter business for $270m
“Metrix’s large installed meter base, deep customer relationships and innovation platform, make this a natural acquisition."
IDC: Manufacturing, retail/wholesale biggest cloud spenders
"Industry cloud growth rates will continue to accelerate over the next three years, which is very unusual for multi-billion-dollar markets,”
Dell EMC embeds security in latest servers
Dell EMC's 14th generation of PowerEdge servers has comprehensive management tools to provide security across hardware and firmware.
Hands-on review: The Logitech R500 laser presentation remote
With a clever ergonomic design, you’ll never have to glance at the device, unless you deliberately look to use the built-in laser pointer to emphasise your presentation.