Story image

EMC launches 'campaign-in-a-box' initiative

30 Sep 11

Data recovery, cloud computing and storage hardware providers EMC have launched a new, lead-generating reseller initiative, campaign-in-a-box.

Designed by ICT marketing specialists, Green Hat, and targeted at SMBs, campaign-in-a-box is a free-to-reseller program that canvases potential customers, provides them with basic product information, and even enters them in a competition to win prizes valued at $5000.

Initial contact is made via a rented database, which can be targeted by segment and geography. Following this is specialised telemarketing, with professionals canvassing potential customers to gain their permission to send information such as White Papers and videos. 

Local EMC distributors Datastor nominated kiwi resellers Think IT as one of the first partners to try campaign-in-a-box, and the company’s sales manager, John Way, says it has produced quality leads.

"The establishment process was thorough,” Way says.

"Green Hat sent us a four-page questionnaire about us and our expectations for the campaign, they maintained good contact... it gave me a good feeling about the quality of the campaign.”

EMC is inviting Affiliate and Affiliate Elite partners to participate in the program via their distributors. Go here to get in touch.

LG takes home over 140 awards at CES
Including Engadget Best of CES Award in TV category for fifth consecutive year for the LG Signature OLED TV R.
Expert comment: Google fined US$57mil for GDPR breaches
The committee examining the breaches found two types of breaches of the GDPR.
McAfee customer choice for Cloud Access Security
“This is the second time that McAfee has been named... and we believe this demonstrates our ability to stay ahead of the pack.”
The message behind the Apple/Samsung iTunes partnership
Futuresource has released its perspective on what Samsung Smart TV’s new iTunes Movies and TV Show app means for Apple as a company.
Cost keeping Kiwi companies from making the most of IoT
"To move past the barriers inhibiting production scale IoT, organisations have to solve the broader security and upgrade issues."
Cybercrime could cost companies US$5.2tril over next five years – survey
New research from Accenture found that only 30% of organisations are very confident in internet security.
Achieving cyber resilience in the telco industry - Accenture
Whether hackers are motivated by greed, or a curiosity to assess a telco’s weaknesses; the interconnected nature of the industry places it in a position of increased threat
Three ways 5G will impact power management in 2019
Power failures or any network interruptions are not an option. Rolling out 5G is complex and presents a unique challenge for telco providers.