The applications software market in the Asia Pacific region returned to positive growth in Q2, 2010.

After a 2% decline in 2009 compared to 2008, IDC says that the rebound is expected to continue and forecasts the enterprise applications market to grow by 15.4% in 2010.

"The economic crisis brought transformation in application adoption and delivery models, driving organisations to look at newer engagement models but remain selective on IT projects using project cost and return on investment as their key decision-making factors," explained Praveen Sengar, Research Manager of IDC’s Asia/Pacific Enterprise Application Software, Domain Research Group.

“Vendors emphasised multiple pricing and delivery models, pre-packaged vertical specific templates, and pre-integrated application stacks to reduce the initial investment and implementation time. IDC expects cloud computing to be a key focus area in 2010 as vendors focus on aligning with partners that have specific vertical industry expertise and seek to sign new partners for delivering private cloud services,” he added.