The Warehouse Stationery has become an Apple authorised reseller of iPads, with The Warehouse saying it aims to work closely with Apple ‘on our progress and extending our offering in the future’.
The deal comes seven months after The Warehouse Group bought Noel Leeming Group’s retail outlets and online business in a $65 million deal and a Warehouse spokesperson notes that the company’s strategic engagement with Apple ‘has improved since the NLG acquisition’.
Mark Powell, The Warehouse Group chief executive, says 20 Warehouse Stationery stores will stock iPad with Retina display and iPad 2. Customers can also buy online and use the ‘click and collect’ service to collect the products from any of its 61 stores.
“Technology is a major part of Warehouse Stationery’s offer and this is another important step in improving our offer to customers,” he says.
The Warehouse has been an Apple authorised reseller of iPods for a number of years. The new deal only covers Warehouse Stationery and doesn’t extend to regular Warehouse stores.
Powell says Warehouse Stationery will also stock a wide range of iPad accessories.