Popular digital health and fitness product makers FitBit announced last night a new range of fitness trackers for everyday, active and performance consumers.

The new range includes Fitbit Charge, Fitbit Charge HR and Fitbit Surge, featuring continuous, automatic heart rate tracking; GPS; smartwatch functionality; plus all day activity and automatic sleep tracking.

Fitbit Charge – a high-performance wristband that delivers all-day activity tracking, real-time fitness stats and Caller ID right on the wrist for people who want to step up their everyday activities to improve their overall health.Fitbit Charge HR – an advanced tracker that delivers continuous, automatic wrist-based heart rate, Caller ID and all-day activity tracking for active users: regular exercisers looking to push their fitness further.Fitbit Surge – a sleek Fitness Super Watch that offers the best of GPS, continuous wrist-based heart rate, all-day fitness tracking, and smartwatch functionality in one device, for people dedicated to reaching their peak performance.

The company says they are continuing its mission to inspire people to lead healthier, more active lives. “Fitbit extends its award-winning line up with innovative devices to help a range of consumers reach their health and fitness goals”.

James Park, Fitbit CEO and co-founder, says “our mission has always been to deliver innovation through exceptional, wearable design in a way that empowers consumers with greater knowledge of their overall health.”

“That being said, we understand that everyone’s approach to fitness is different,” he adds. “With the addition of these new products, Fitbit offers the widest variety of trackers, at affordable prices across all mobile platforms, ensuring that everyone can find the right fit for their lifestyle and their goals.”

Fitbit’s is the top-downloaded free app for connected fitness devices on iTunes, Google Play and Windows Phone stores.

Charge will launch in New Zealand early December followed by Charge HR and Surge in 2015.