Fuji Xerox Printers has launched a new ANZ channel partner initiative, Ultimate Office, at its partner forum in Sydney.

David Borg, general manager of Fuji Xerox Printers ANZ, says the initiative will help partners introduce enterprise-level technology to SMBs.

"The printing market is no longer about just selling printers,” Borg says, "but about delivering complete office solutions tailored to customers’ specific business requirements, irrespective of size.”

Ultimate Office includes an integrated sales and marketing campaign tool called Channel 1st Connect, a resources website, and a training & certification program.

"Working with our channel partners, this year we have already experienced more than 30% growth in units,” Borg says.

"Fuji Xerox Printers is a channel business with significant growth prospects.”