Genesys has bolstered its channel expertise with the appointment of Vaughan Webster as its new channel director for Australia and New Zealand.
Based in Genesys’ Sydney office, Webster will be spearheading a regional partner support network across Australia and New Zealand, and his immediate focus will be building on the momentum established by Genesys’ existing channel program, adding rigour around business planning and sales enablement for its partners.
“Genesys remains committed to the channel and we will continue to seek out and secure the best talent to drive this part of the business,” says Gordon Clubb, managing director, Genesys.
“Vaughan joins the Genesys team with 15 years’ experience working in the channel and building partner relationships. This strategic hire will enable Genesys to further enhance its position as a trusted partner for the channel in this region.”
With broad experience across the technology and telecommunications industries and in channel relationship roles, Webster has previously held roles in business development, operations, channel management and vendor management at PwC, Alcatel Lucent and UXC Connect.
Most recently, he was a partner business manager at ShoreTel.
“The biggest goal for the team is to support our partners and help their businesses grow. We will do this by increasing our involvement in the pre-sales journey, providing more education about our technology solutions and insights into our end-customers’ needs,” Webster says.
“We see ourselves as a true partner in the channel ecosystem, participating in the full lifecycle of the sales process, from marketing, sales, implementation and maintenance,” he adds.