cl-nz logo
Story image

How to independently track the performance of your campaign

24 Feb 2020

Modern marketing is about measurement.

Ultimately driving traffic to your new products, announcements, promotions, registration forms, online stores or other pages is the name of the game. That way you can acquire or activate the client in your systems and the full marketing loop is achieved.

At Techday we have a number of different product offerings that drive traffic.

While we can provide our internal tracking for these clicks, best practice is that you have another independent source of tracking these clicks also. We do see little variance between the two systems, but its a good safety net.

We recommend a service called Bit.ly and the good news is that it is free!

Bit.ly links work by redirecting the visitor to another page. So the reader clicks on a link on the Techday website in either a story or on a sponsored link, it takes them to the Bit.ly website and they are then redirected to your final landing page. All of this is done in microseconds so the reader never even knows that they hopped to bit.ly and onwards.

It also tracks the date and the location of each click, which are conveniently graphed.

Example:

Recently Bit.ly have changed how their reporting works.

The crucial element is that you need to have registered for a free account with them, before making the bit.ly link. As the reporting is only available to a registered user that actually created the Bit.ly link. Techday can't do it on your behalf. It's also impossible to connect old Bit.ly links to an account, they must be created inside a current account.

It's free, really simple to do, registration takes a few seconds here. Then creating each link only takes seconds also.

Then when you are providing your material to Techday, you provide the Bit.ly link instead of the original link for us to market. Alternatively, we can provide links to the content as it appears on the Techday network, which you can then use to create your own Bit.ly links.

If you have any additional questions, we would be happy to assist, contact your digital account manager or contact us here.

Story image
Webinar: TLC for Kids on their usage of Nintex Drawloop DocGen
The charity is using the software to free up resources and enable its team to focus on its mission — which, simply put, is to put smiles back on sick kids’ faces. It does this through its TLC Ambulance, Rapid TLC, and distraction box programs, and its services are used over a million times each year across Australia.More
Story image
IDC: Smartphone market ready to rebound thanks to 5G
Smartphone shipments will return to growth in the holiday quarter and beyond driven by strong push behind 5G, according to IDC.More
Story image
Micro Focus pledges deeper channel commitment in APJ
“Through the strengthened relationship we have with our network of resellers and distributors in Asia Pacific and Japan, we want to instil in them a renewed sense of confidence."More
Story image
D-Link launches new router and cloud IoT management solution
The DWM-315 is a 4G LTE Cat 6 Dual SIM M2M VPN Router with EWAN and GPS and the D-ECS edge cloud management solution expands the D-Link IoT range.More
Story image
Hybrid cloud is the ideal IT infrastructure model, says majority of IT execs
76% of surveyed IT decision-makers reported thinking more strategically about IT because of the pandemic, and nearly half (46%) have increased investments in hybrid cloud as a direct result of COVID-19.More
Story image
Forrester names Thycotic a Leader in privileged access management
Thycotic received the highest possible score in 11 of the 24 criteria in the study, including SaaS/cloud, innovation roadmap, and integrations, deployment, supporting products and services, commercial model, and PIM installed base.More