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HP targets niche markets

01 May 08

HP anticipates the launch of its HP 2133 Mini-Note PC will provide significant opportunities for reseller and retailer partners focused on the education and business sectors.  Simon Molloy, HP’s Market Development Manager - Business Notebooks, stated that there is further opportunity within the general consumer market, but that major demand is anticipated to come out of niche markets.
The mini notebook is officially part of HP’s business notebook family, with the durability and reliability one might expect from the group a key selling factor.  Molloy went as far as to say that the HP 2133 Mini-Note could offer an alternative to a smart phone for many potential business users.  While portability is undeniable, the standard three-cell battery only provides a maximum of two hours battery life, which would prove challenging for many mobile business users.
The Ministry of Education has already looked at the notebook and may consider a volume purchase.  At an entry level RRP of NZ$999, including GST, it is a realistic education-focused sale. 
Asked if he anticipated strong sales in New Zealand as compared to the rest of the world, Molloy responded, “We’re conservative about forecasts.  It depends on how successful we are in the niche markets.”       By Jess Meyer