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iBonus for NZ resellers

04 Dec 12

There’ll be an iBonus for Apple’s New Zealand reseller channel this holiday season, if the results of a US Nielsen study are mirrored here.

Nielsen’s annual holiday shopping study showed US kids are looking forward to an ‘iHoliday’, with the most wanted gifts being predominantly from Apple.

The trend is a continuation of one seen over the past couple of years, with American kids aged six to 12 generally more interested in the latest iOS offerings than other consumer electronics and gaming devices.

The survey showed 48% of kids surveyed aged six-12, were dreaming of a full-sized iPad in their stocking come Christmas morn – or any other time in the next six months, for that matter – while 36% had a new iPad Mini in their sights. The iPod Touch and iPhone are also coveted by 36% and 33% respectively.

The 13 year olds and older market, interestingly, proved less Apple enamoured, though the iPad still topped their wish list, at 21% - down from 24% last year. iPhones were the fifth most desired product in this age group, at 14%, while the iPad Mini only made it to ninth spot, with 11%.

If you’re not an Apple reseller, there’s plenty to be sold in the 13+ market, with the general category of computer second most in demand with 19%.

Reinforcing the notion that the tablet market is one to watch, tablets other than the iPad took third with 18%, with the Kindle Frie and Samsung Galaxy offerings – Note or Tab – also popular at 10% and 9% respectively.

Nintendo’s just released Wii U, was fourth most in demand product for the 13+ market, with 17%, while it was the second most desired product in the six-12 year age group, at 39%.

Smart TVs, E-readers smartphones other than iPhones and Android Smartphones rounded out the top 10 for teens, with 13%, 13%, 12% and 11%.

Meanwhile for the six-12 year olds, 29% indicated they want a device from Nintendo’s portable DS family.

Microsoft’s Kinect for Xbox 360 and Sony’s Playstation 3 also proved appealing at 25% and 26% respectively. General computers made sixth spot with 31%.