ChannelLife NZ - Info glut opportunity

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Info glut opportunity

The New Zealand reseller channel has an important role to play in helping remedy an ‘information glut’ which is costing New Zealand organisations $400 million per annum, Hitachi Data Systems says.
Adrian De Luca, Hitachi Data Systems chief technologist, says channel partners need to take a more proactive role in helping customers assess and understand how much impact the glut is having on their their business and to help remedy the situation.
The latest Great Information Glut report, commissioned by Hitachi Data Systems and conducted by Deloitte Access Economics, shows 40% of New Zealand and Australian organisations are suffering from the ‘information glut’ – or unmanageable rise in information – blaming inadequate staffing, budgets and a sheer explosion in data growth. The figure is up from 35% in the 2009 survey.
The report, which surveyed 400 organisations ANZ-wide, including 101 organisations in New Zealand, of all different sizes and sectors, says the glut is blowing out costs for half of ANZ organisations and undermining growth opportunities for one in six. The information mismanagement resulted in losing sales or failing to win business (17%) and reputational damage (11%).
De Luca says the report highlights a great opportunity for channel partners. "The first step is information intervention and understanding where the inefficiencies are and the impact and cost for customers – that’s a fundamental way in which the channel can contribute [to the solution],” he says.
Step two involves evaluating which technologies are best to address the issue. "With the Kiwi economy as it has been, many organisations have held off refreshing their information assets to save money.” However, De Luca says, that may be a false economy, with new products containing new efficiencies and innovations. "So it doesn’t mean the customer will have to start again from scratch.”
Empowering people
But technology isn’t the only solution. De Luca says companies also need to look at people and processes and the channel can also take the lead here in guiding its customers. "For example, email was never meant to be a filing system, yet many end up using it in the wrong way. Things like that can drag down productivity. Companies need to empower their employees in how to use technology to maximise productivity.
"It’s not just about deploying and implementing, but empowering people to use the technology in the best way.”
Accessing data ‘appropriately’ can improve access to technology by 21%, De Luca says, citing Deloitte figures. Meanwhile, 40% of those surveyed didn’t have a formal strategy for social media use.
"Channel partners should see this as an opportunity to broach the subject with their customers, and it provides many high value, holistic opportunities for them.
"It’s an opportunity to help your customers understand the issues around productivity, competitiveness and cost concerns. And if you can take a consultative approach into understanding current business imperatives, then you’re better positioned as a valued advisor and that will increase your stickiness to the customer.”
The Great Information Glut report also shows that 49% of organisations reported increased operational expenditure; 38% flagged an inability to recover key files or data; and 22% said they struggled to meet reporting requirements.
And if customers still aren’t convinced, Dr Ric Simes, Deloitte Access Economics director, also sounds a warning. "Chronic information glut is likely to turn into a far more acute disorder unless companies can find a way to control their data diet. Without effective organisation of data, the technology used to make sense of the data is likely to produce just more data: undermining the very relationships with partners and customers it was originally meant to support.”

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