ChannelLife NZ - Ingram Micro bags Bojak distribution deal

Warning: This story was published more than a year ago.
161126504.jpg

Ingram Micro bags Bojak distribution deal

Ingram Micro has signed a distribution agreement with local mobile accessories specialist Bojak, effective immediately.

Unusually for an accessories manufacturer, Bojak's business is in this country - which is a great advantage in servicing the local market according to the company's managing director Rick Molloy.

“We hold our stock in New Zealand, and we do our support and service here too, so we can be extremely responsive – something that’s often difficult for overseas vendors who have lead times to manage," he says.

"We have manufacturing partners in China, and we have sales and services offices in Hong Kong and Australia as well."

Established in 2012, Bojak has quickly built a reputation for its mobile accessories which include a growing range of Bluetooth speakers with hands-free capability, universal battery packs, bags and cases, and stands for tablets and mobiles.

The company is also launching a range of sporting accessories under the BojakSports brand.

Kelly Eyerman, Ingram Micro’s general manager ANZ, Apple Division says it’s great to see a Kiwi company producing products that compete with the best of international vendors - and that Bojak stock is already in the warehouse.

“Bojak has a great range of products for mobile users, and I think they’ll do extremely well in this market," she says.

"It’s nice for Kiwi consumers to be able to buy something that is essentially a Kiwi brand too. That’s not that common in this industry.”

Molloy says Bojak focuses on products that suit a wide range of mobile devices.

“Many of our customers these days, have multiple brands of mobile devices, and they’re looking for accessories – like Bluetooth speakers and battery packs – that will work seamlessly with all their devices," he says.

“We’re very excited to be working with Ingram Micro to take our products out to market.

"Ingram Micro’s reach into the channel will enable us to really get our products out to a wide range of customers and that’s really exciting.”

Interested in this topic?
We can put you in touch with an expert.

Follow Us

Featured

next-story-thumb Scroll down to read: