Story image

Ingram Micro cloud updates add raft of new revenue opportunities for resellers

01 May 17

Ingram Micro says new versions of its cloud platforms will provide local resellers with expanded bundling opportunities and increased revenue opportunities along with one-click solutions and a simplified process for ISVs wanting to sell their solutions via the Ingram Micro’s Cloud Marketplace.

The changes will also provide resellers with the chance to monetise digital and cloud business data, via a new business intelligence offering as part of the Odin Automation Premium platform.

The distributor unveiled its next generation Odin Automation Premium and Essentials cloud delivery platforms, the debut of Ingram Micro Federation and  ‘significant enhancements to the Ingram Micro Cloud Marketplace at its recent Cloud Summit in Phoenix.

Nimesh Davé, Ingram Micro Global Cloud executive vice president, says the company is helping channel partners capitalise on new cloud services opportunities, and working to reinvent and refine the customer experience for partners and their customers.

The next generation of Odin Automation Premium includes a new business intelligence module enabling service providers to consolidate, analyse and monetise cloud business data with a turnkey solution that provides a pre-defined, extensible data warehouse framework, workflows, Microsoft Power BI pre-integration, KPI dashboards and reports.

The distributor says the module, which is now generally available globally, enables service providers to monitor business health and create tailored service bundles to minimise churn and increase revenue based on actionable data insights.

The platform also includes new IoT and digital services management functionality, enabling partner to combine device, connectivity and service subscriptions to create IoT solutions. New digital services can also be rapidly onboarded, reducing time to market, Ingram Micro says.

The Odin Automation Essentials platform has also seen changes with the addition of Web Hosting and Cloud Infrastructure modules, providing shared and virtual private server hosting services in a move the distributor says will provide additional revenue-generating opportunities through bundling a mix of cloud services, web hosting services and domain registrations with a provider’s own professional services.

Ingram Micro is also currently testing a new Federation Program to provide Odin Automation Premium customers with a way to expand cloud solution portfolios – without having to directly negotiate individual vendor contracts.

The offering, Ingram Micro Federation, will enable service providers to operate a hybrid catalogue, using established direct commercial relationships with vendors alongside Ingram Micro agreements, to gain access to ‘a wide range of curated ISV products’, Ingram Micro says.

“This dramatically shortens time-to-market for new services and simplifies the complexity of contracting, vendor management, deployment, integration, billing and support,” Ingram Micro says.

The offering will also enable service providers to offer their own services via the distributor’s partner ecosystem.

Ingram Micro says its first Federation program test site is done, with the offering expected to launch in the next half of they year.

A major upgrade to the distributor’s Cloud Marketplace – which will see the addition of support for Android devices – is expected to be rolled out globally in mid-May. The enhancements will include a redesigned customer control panel, enabling the reseller channel to offer end-customers self-serve and self-manage, with Ingram Micro saying the ‘redefined’ customer experience will ultimately lead end-users to consume more services, adopt new solutions and quickly add to previous purchases.

The following month the distributor will launch its APC Connect cloud-based service integration technology. The offering will enable ISVs to design, test and publish their solutions to sell through Ingram Micro’s global channel, in ‘just a few clicks’.

Service providers will also be able to automate their own services and gain access to a ‘significantly’ expanded cloud services catalogue.

The offering will be officially launched on 05 June, however Ingram Micro says it is available today for ISVs and service providers to join.

Kiwis make waves in IoT World Cup
A New Zealand company, KotahiNet, has been named as a finalist in the IoT World Cup for its River Pollution Monitoring solution.
Can it be trusted? Huawei’s founder speaks out
Ren Zhengfei spoke candidly in a recent media roundtable about security, 5G, his daughter’s detainment, the USA, and the West’s perception of Huawei.
Oracle Java Card update boosts security for IoT devices
"Java Card 3.1 is very significant to the Internet of Things, bringing interoperability, security and flexibility to a fast-growing market currently lacking high-security and flexible edge security solutions."
How SMBs can use data to drive business outcomes
With the right technology, companies can capture consumer, sales, and expense data, and use it to evaluate and construct future plans.
Survey shows that IoT is RoI across Asia Pacific
A recent Frost & Sullivan survey across Australia, Hong Kong and Singapore shows that IoT deployment improves business metrics by around 12%.
Sophos hires ex-McAfee SVP Gavin Struther
After 16 years as the APAC senior vice president and president for McAfee, Struthers is now heading the APJ arm of Sophos.
Security platform provider Deep Instinct expands local presence
The company has made two A/NZ specific leadership hires and formed several partnerships with organisations in the region.
Half of companies unable to detect IoT device breaches
A Gemalto study also shows that the of blockchain technology to help secure IoT data, services and devices has doubled in a year.