ChannelLife NZ - Ingram Micro NZ ramps up trade-in push with HP buy back

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Ingram Micro NZ ramps up trade-in push with HP buy back

Ingram Micro New Zealand and HP have teamed up in a deal which will see Kiwi resellers receiving an additional bonus for trade-ins when buying HP’s mobility offerings.

The Ingram Micro HP buy back deal will see resellers – and their customers – receiving ‘some really awesome buy-back rates’ on old equipment when upgrading to HP, with the vendor sweetening the deal even more with an added ‘top-up’.

The deal applies to HP’s Elite mobility range. A full list of eligible HP Elite devices can be found here

Jamie Hall, Ingram Micro HP business development manager, says the buy back, which runs through to the end of January, covers all PCs, regardless of the brand, along with accessories, and does not affect special pricing currently available to resellers.

Amit Jamnadas, Ingram Micro Life Cycle Services business solutions manager, says up to $1,000 trade-in will be available, depending on the devices.

The HP bonus is added on top of the trade-in.

"When you take that trade-in value and add the HP bonus, it's great value when purchasing new HP devices," says Jamnadas.

The HP top up will be sizeable, adding additional value to each buy back device linked to a new HP Elite sale.

Hall says the amount of money customers can receive from the trade-ins is a compelling incentive to upgrade.

“It’s helping them close additional sales,” Jamnadas adds.

“Customers never want to pay full price if they can avoid it. And too ften they end up with a bunch of old kit when they acquire new devices. A lot of that kit has real value, so rather than turning them into a spare machine for staff to take home or for kids to load computer games on, they can trade it in and put the value towards new device purchases.

“That’s where the value is," says Jamnadas.

Hall says customers will often look at replacing a handful of devices, without considering that the rest of their fleet is aging and will likely require replacement soon.

“A buy-back option will recognise and reward the existing value in the fleet they have. And if they do the buy-back now, then they will get extra value out of the old kit and can potentially refresh more of their device fleet at the same time," says Jamnadas.

According to Jamnadas, many businesses also have devices that while not old, are not necessarily appropriate for the business anymore, such as units bought for cloud services, but that now need more grunt.

“If the devices don’t meet what they need right now, then this is a perfect opportunity to get some great value back, and at the same time move to a device that will give them the productivity they’re after,” Hall says.

To get the most out of a buy back process, Hall says resellers simply need to provide Ingram Micro with the model serial number, processor, hard drive and accessories details for the old equipment.

Accessories can bump up the value of the buy back because buyers like having the full package, he says.

The increased dollar value makes the decision to switch or upgrade to new HP equipment a lot easier for resellers’ customers, Jamnadas says.

The Ingram Micro buy-back scheme also addresses any security concerns customers may have.

"Concerns about data on devices that are traded in is a key issue for people considering buy-back schemes," says Hall.

All devices traded in have a secured three-pass data wipe process applied, with completion certificates issued.

The Blancco data wipe used by Ingram Micro is regarded as a gold standard of data wiping and is used by intelligence and government agencies around the world.

“Blancco provides peace of mind that none of the data will appear anywhere else,” says Jamnadas.

The HP buy-back promotion builds on Ingram Micro’s work in the buy-back arena over the past 12 months.

“It’s an area of business we’ve seen ramp up over the past year,” Jamnadas says.

For more information on the buy-back offer, click here.

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