Ingram Micro resellers opted for the old-fashioned form of surfing recently – taking to the water, rather than the internet as part of the distributor's Hooked on Lenovo campaign.

The 25 winners spent a day on Orewa Beach with Kiwi surfing legend Daniel Kereopa learning short board, long board or stand up.

Among those attending were four staff from Staples, including account manager Cameron May.

May says the promotion gave Staples a chance to reward star performers from within the business with an enjoyable day out in Orewa, learning to surf and paddleboard under the ‘excellent tutelage' of Kereopa.

Jennifer Hall, Ingram Micro Lenovo business manager, says the Hooked on Lenovo promotion is designed to reward resellers for growth in Lenovo sales.

“It's all about joining our resellers in experiences that they will remember,” Hall says.

“Learning to surf at Orewa saw 25 of our loyal resellers learning to surf with one of New Zealand's greats – DK.

“Many fell, many swam, many mastered the art of surfing and stand-up paddle boards, but all agreed it was a great day of networking, not to mention fun.